Digital Campaigns Lead

Here at Appian our core values of Respect Work to Impact Ambition and Constructive Dissent & Resolution define who we are. In short this means we constantly seek to understand the best for our customers we go beyond completion in our work we strive for excellence with intensity and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian youll be part of a passionate team thats dedicated to accomplishing hard things.

Reporting to the Vice President Digital Marketing The Digital Campaigns Lead will be responsible for bridging the gap between digital marketing tactics to create integrated digital campaigns. This role will work with stakeholders in product marketing field marketing and sales to ideate on campaign themes & success metrics. They will work with their peers on the digital marketing team for activation & plans.

The Lead will routinely connect optimize and disseminate the digital marketing programs & campaigns spanning Paid Media Organic Search Email Nurture and digital programs such as the Drift chatbot. They will combine these individual tactics into integrated digital campaigns which they will routinely share out with their regional field marketing & sales stakeholders while working with their internal digital marketing stakeholders on endtoend optimizations. They will also share learnings from message testing creative testing or other audience insights with their stakeholders in product and brand marketing to influence future creatives & campaign themes.

This role is based at our HQ in McLean VA. Appian was built on a culture of inperson collaboration which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

In this role you will:

• Coordinate the campaigns running in paid media SEO email nurture web and more transforming them into integrated digital campaigns with regular enablement & field fact performance reviews.
• Build a regular cadence with field marketing & regional sales leadership to give them line of sight into what is running what is working and what opportunities there are in their regions.
• Leverage data from digital marketing campaigns to influence & ideate campaign themes opportunities & activation plans.
• Build dynamic & personalized sales outreach / chat experiences for our target audience.
• Act as a consultant for your stakeholders by turning their desired outcomes into digital marketing campaigns.

About you:

• Bachelors degree
• 7 years of related experience
• Marketing experience across multifacets of marketing teams including campaign marketing paid media email marketing sales enablement and marketing operations.
• Experience navigating and learning from large multinational organizations navigating organizations going through change from company acquisitions to restructured teams
• Clear compelling communication and presentation style
• Inquisitive detail oriented positive teamplayer attitude
• Relationship building & enablement experience with external stakeholders in product marketing field marketing and sales.

Tools and Resources

• Training and Development: During onboarding we focus on equipping new hires with the skills and knowledge for success through departmentspecific training. Continuous learning is a central focus at Appian with dedicated mentorship and the FirstFriend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities including our leadership program tailored for new and aspiring managers a comprehensive library of specialized department training through Appian University skills based training and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: Well immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employeeled affinity groups. These groups help employees build stronger internal and external networks by planning social educational and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AIPowered Process Platform includes everything you need to design automate and optimize even the most complex processes from start to finish. The worlds most innovative organizations trust Appian to improve their workflows unify data and optimize operationsresulting in better growth and superior customer experiences. For more information visit appian. Nasdaq: APPN

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Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal state or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process please contact us by email at. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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