Digital SEO Strategist
Digital SEO Strategist
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1 Vacancy
Job Description
The Digital SEO Strategist will be responsible for supporting JD Finish Lines eCommerce Search Engine Optimization (SEO) program by establishing SEO standards and best practices that will aid in driving incremental traffic and sales to the Finish Line and JD Sports US website. This individual will effectively exhibit JD Finish Lines core values of Customer People Winning Community and Financial Responsibility in everything they do by performing the following main duties:
Research & Analysis:
Perform competitor analyses to discover growth insights and opportunities.
Monitor traffic and understand the impact of optimizations as well as external changes like seasonality algorithm updates SERP changes AI Overviews and Search GPT.
Work with the greater SEO Team to communicate Social SEO results and develop strategies tactics and initiatives necessary to achieve business goals.
Maintain current knowledge of best practices and latest developments in Organic Search including SERP changes algorithm updates AI Overviews Search GPT and more.
Strategy:
Use a hypothesisdriven analytical approach to improving Organic Search including Local and Social SEO. Always use analytics to drive performance and decision making.
Work with the greater Digital Marketing team to communicate Organic results and develop strategies tactics and initiatives necessary to achieve business goals.
UXO & CRO: Perform deepdive analyses and implement robust testing strategies to identify opportunities to grow and optimize performance.
Own biweekly audit process to advise on SERP appearance and frontend competitor analysis. Create and execute an action plan based on audit findings.
Build a blog content strategy including measurable KPIs that supports business growth.
Tactical:
Collaborate crossfunctionally to produce blog content that meets brand standards and achieves business goals.
Own communication with the Organic Social team to provide updates on projects and tasks that are ready for consideration.
Optimize current content including title tag and meta description headers copy and internal linking to improve ranking and UX.
Perform quarterly audits of seasonal pages.
Provide ongoing support to enhance the visibility of organic social posts. Support includes keyword and hashtag research trend research and competitive analysis.
Produce quantitative reporting and qualitative explanations on monthly performance.
Field special projects and requests as needed.
Help manage external agencies partners and platforms:
Local SEO
Own relationship with third party vendors to maintain the digital footprint of physical storefronts including local store pages and directories.
Communicate crossfunctionally to acquire necessary information from store and regional marketing managers.
Create local posts that are engaging informative and support overarching business goals and objectives.
Required Education and/or Experience:
Bachelors degree (B.A) from a fouryear college or university or equivalent experience required with Business Marketing Communication or IT preferred. Minimum of 2 4 years of eCommerce SEO experience. A solid understanding of SEO (technical and content) and data analysis is a must. Inhouse or multivendor retailer experience and conversion rate optimization is a plus.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Sit for more than 6 hours per shift
Use hands to finger handle and feel
Reach with hands and arms
Talk and/or hear
Stand for up to 2 hours at a time regularly
Walk or move from one location to another regularly
Periodically may need to climb balance stoop kneel or crouch
Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
Punctuality and regular attendance consistent with the companys policies are required for the position.
Average workweek is 40 hours which can vary depending on business need.
The work environment for this position is a moderately noisy office setting.
The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $62000 $72000 (Depending on Experience); 10 bonus target. This role will be eligible for medical dental vision 401k sick leave parental leave and company paid time off plan.
#LIDNI
This job description is not intended to cover all aspects duties and/or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.
EEO Statement:
The Finish Line Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal state and local EEO laws. The Finish Line Inc. prohibits discrimination against employees and applicants for employment based on race or color religion or creed national origin alienage or citizenship status marital status sex pregnancy status age military status disability or any other characteristic or class protected by law. The Finish Line Inc. provides reasonable accommodations in accordance with applicable laws including for disabilities pregnancy and religious practices.
Need accessibility assistance to apply
Applicants who require accessibility assistance to submit an employment application can either call Finish Line ator email us at A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.
Employment Type
Full-Time
