Director of Marketing
Director of Marketing
Posted on :
01-04-2025
Employer Active
1 Vacancy
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Job Description
Position Overview
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with Verituitys business objectives.
- Lead brand positioning and messaging to differentiate Verituity in the market.
- Oversee demand generation efforts including the website digital marketing content strategy SEO and paid campaigns.
- Drive thought leadership initiatives including whitepapers blogs webinars and industry events.
- Manage marketing analytics and reporting to track performance and optimize campaigns.
- Collaborate with sales product and customer success teams to align marketing efforts with revenue goals.
- Lead PR and media outreach to enhance Verituitys visibility in the industry.
- Develop and manage the marketing budget ensuring efficient allocation of resources and ROI on investments.
- Stay ahead of industry trends and emerging technologies to maintain a competitive edge.
Qualifications
- Bachelors degree in Marketing Business Communications or a related field; MBA preferred.
- 7 years of experience in marketing leadership roles preferably in fintech SaaS or payments.
- Strong understanding of digital marketing demand generation and branding.
- Proven ability to lead and scale marketing teams.
- Excellent written and verbal communication skills.
- Datadriven mindset with experience in marketing analytics and performance measurement.
- Experience with marketing automation tools (e.g. HubSpot Marketo Pardot) and CRM platforms (e.g. Salesforce Hubspot).
- Ability to work from the McLean VA office 3 days a week
Employment Type
Full Time
Key Skills
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