Data Analytics Business Analyst

As the Data & Analytics Business Analyst you will support our Foodservice portfolio. Acting as a conduit between IT and Marketing centrally the Analyst will be highly collaborative and passionate about business architecture and have an expertlevel understanding of how data and marketing operations inform sound decisions.

You should be projectfocused to your core with a goal of leading crossportfolio transparency. The Data & Analytics Business Analyst will be responsible for analyzing the marketing data infrastructure of our group within the wider organization partnering to plan future data and operational needs and implementing solutions to optimize and manage our groupwide tech stack. If you are entrepreneurial love intelligence tools and getting your hands dirty in the backend of automations systems this is the job for you.

Job Description

As the Data & Analytics Business Analys you will be a critical supporting role for the Data Insights team within the Foodservice Group of Informa Connect responsible for interpreting and contextualizing data providing valuable insights to drive business growth while understanding business need and implementing datadriven solutions (analysis visualization and automation).

Customerfocused to your core you will help visualize the data to map out Connects capability and technology based on user persona bridging the gap between strategy and streamlining and rationalizing the IT enablement process optimizing the customer experience from the inside out. The ideal candidate will be extremely organized and datadriven comfortable analyzing and interpreting results from datasets and building reports / dashboards in Power BI.

This position reports directly to the Director of Data & Digital Insights requires extensive collaboration with sales brand and marketing directors as well as senior management across divisions. You will play a key part in synthesizing and creating synergies for the work of others drawing from disciplines like business analysis process management and operations to define the database and automation strategy across Informa Connects Foodservice portfolio brands.

Primary responsibilities:

• Marketing Automation & Dashboard Implementation:
  • Work closely with both central marketing and directly with the Director of Data & Digital Insights to ensure all optimal and new innovative practices are aligned and shared across the group.
  • Develop monitor and improve the efficiency and effectiveness of our marketing automation & CRM systems (Eloqua Marketo Salesforce et al) on behalf of the Foodservice portfolio in line with Connects wider marketing tech strategy.
  • Your overarching goal will be to streamline marketing efforts optimize and improve marketing operation workflows to measure effectiveness performance and ROI using various Business Intelligence tools.
  • The day to day will revolve around building Power BI dashboards to analyze data which monitors everything from event pacing revenue marketing campaign performance database health and audience demographics to uncover areas for improvement and further innovate reporting datadriven business decisions and AI initiatives.

• Business Process Operations
  • Work crossfunctionally to assist in weekly and monthly reporting meetings ensuring operational excellence while you serve as a central conduit across business functions.
  • Partner with the central teams to ensure governance and alignment across systems and processes.

• Database Operations:
  • Assist the wider team in data integration projects between disparate Salesforce CRM instances and marketingrelated platforms (marketing automation reporting and data analytics applications).
  • Work closely with the Data & Insights team to provide reporting to respective brand teams and senior management against agreed performance measures and develop insights on future strategies
    • Assist the growth marketing manager with audience segmentation.
    • Assist with extracting and reporting on media analytics.
    • Assist with event tracking registration maintenance and process testing.

Qualifications :

• Bachelors degree required.3 years experience in data analysis and / or business architecture operations with a preference for degrees in quantitative analysis.
  • Prior experience in data reporting marketing or financial forecasts a plus.
• A cando attitude with a desire to extend existing skills and be a problem solver
• A mind that analyzes & seeks out opportunities to experiment with data continuously optimizing reporting to improve the way we understand our database.
• Exemplary organizational and prioritization skills project oriented with an attention to detail.
• Excellent collaboration and communication skills; written verbal presentation.
• Able to understand create and manipulate XML JSON CSV and MS Excel files.
• Proficient in Microsoft Office Suite namely an expert in Excel and PowerBI including pivot tables data tabulation data visualization and dashboard creation.
• Experienced with a diverse marketing tech stack including but not limited to: Eloqua Marketo Adestra Salesforce CRM PowerBI Google Analytics data repository etc.

This posting will automatically expire on April 21 2025

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at LifeAt.Informa

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns
• Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost! anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15 discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world
• The salary for this position is 48875$60K/YR depending on experience.

We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed.  As such Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other protected characteristics under federal state or local law. 

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Fulltime