Marketing and Events Specialist
Marketing and Events Specialist
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Job Description
Marketing and Event Specialist
Trevor Frances Recruitment is seeking a Marketing and Event Specialist on behalf of our client a logistics company specializing in the pharmaceutical and biotech sectors. This role is integral to the Business Development and Marketing teams ensuring seamless of industry events and impactful marketing campaigns. The ideal candidate will bring a strategic mindset excellent organizational skills and a passion for marketing within these industries.
Key Responsibilities
Event Coordination and Industry Engagement:
Research and identify relevant industry tradeshows sponsorship opportunities and events that align with organizational goals and target audiences.
Develop comprehensive event plans including timelines budgets resource allocation and deliverables.
Coordinate with vendors venue management and internal stakeholders to manage logistics such as booth setup branding materials and promotional items.
Serve as the primary point of contact for eventrelated inquiries ensuring all participants and stakeholders are informed and prepared.
Oversee onsite activities including setup teardown and troubleshooting ensuring a professional presence throughout the event.
Analyze event performance and prepare postevent reports summarizing outcomes insights and recommendations for future participation.
Marketing Collaboration:
Work closely with the Marketing Team to conceptualize plan and implement leadgeneration initiatives including email campaigns webinars and targeted digital outreach efforts.
Ensure the timely assignment and daily management of leads coordinating with sales and business development teams to track progress and conversions.
Regularly analyze and report on key performance indicators (KPIs) using the CRM system to measure the success of campaigns and events providing actionable insights for improvement.
Assist in the creation and distribution of content for new product or service launches ensuring cohesive messaging across social media platforms email communications and the company website.
Conduct detailed vetting and evaluation of attendee lists for events identifying highpotential prospects and tailoring engagement strategies to maximize opportunities.
Collaborate with crossfunctional teams to ensure alignment between marketing strategies and broader business objectives.
Strategic Contributions:
Leverage insights from events and campaigns to inform future business development strategies.
Ensure all activities align with branding guidelines and organizational objectives.
Qualifications and Requirements
Minimum Requirements:
Bachelors degree in Marketing Communications Business or a related field.
Exceptional verbal and written communication skills.
Highly organized detailoriented and analytical.
Ability to work independently and manage multiple projects simultaneously.
Strong interpersonal skills to build and maintain relationships with internal and external stakeholders.
Proven experience in planning business events such as tradeshows webinars workshops and seminars.
Basic understanding of digital marketing techniques and technologies.
Strong timemanagement and organizational skills with the ability to prioritize tasks effectively.
Ideal Requirements:
3 years of work experience in communications marketing or business development within the Technology Pharma or Healthcare sectors in Canada/US.
Experience in digital marketing areas including Content Marketing Email Marketing Digital Messaging and Graphic Design.
Familiarity with B2B communication strategies and tools with a strong aptitude for technology.
Handson experience with client and internal communications particularly in the healthcare and/or technology industries.
Advanced knowledge of marketing platforms and analytics tools.
Creative problemsolving abilities and a proactive approach to challenges.
Technical Skills and Knowledge:
Proficiency in Microsoft Office Suite including Excel PowerPoint and Word.
Strong skills in social media management including content creation and analytics.
Experience in blog writing editing and proofreading to ensure highquality engaging content.
Familiarity with CRM platforms including HubSpot Zymewire and Sales Navigator.
Knowledge of marketing tools and platforms such as email marketing software design tools and content management systems is a plus.
This role is ideal for a dynamic professional who thrives at the intersection of strategic business development and creative marketing driving results through collaboration organization and innovation.
Employment Type
Full Time
