(Senior) Marketing Data Specialist (m/f/d) â
(Senior) Marketing Data Specialist (m/f/d) â
Posted on :
16-07-2025
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1 Vacancy
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Job Description
Introduction
Invia Flights Germany is known for providing one of the most successful flight portals in Germany . We are a part of the Invia Group a pan-European market leader in online travel sales which brings together leading travel portals in Europe under one roof. Our vision is to be Germanys first choice to compare & book journeys.
We offer our customers a user-friendly and individual booking experience. We achieve this together with all our employees who proactively contribute their individual strengths and ideas in a flexible and modern working focus on a positive and motivating atmosphere in which everyone enjoys coming to work. We show initiative take responsibility respect each other embrace change are eager to learn and work out solutions as a team.
Data is your element and you approach analytical challenges with curiosity and vision Then youve come to the right place! As (Senior) Digital Marketing Specialist (m/f/d) you will actively shape the data-driven future of . You will develop scalable data solutions sharpen the analytical view of our marketing performance and provide a sound basis for decision-making for budget management campaign planning and user growth. In close cooperation with our marketing BI and tech teams you will drive the professionalization of our marketing analytics landscape - hands-on strategic and always with a clear goal: to exploit the full potential of our data.
We offer our customers a user-friendly and individual booking experience. We achieve this together with all our employees who proactively contribute their individual strengths and ideas in a flexible and modern working focus on a positive and motivating atmosphere in which everyone enjoys coming to work. We show initiative take responsibility respect each other embrace change are eager to learn and work out solutions as a team.
Data is your element and you approach analytical challenges with curiosity and vision Then youve come to the right place! As (Senior) Digital Marketing Specialist (m/f/d) you will actively shape the data-driven future of . You will develop scalable data solutions sharpen the analytical view of our marketing performance and provide a sound basis for decision-making for budget management campaign planning and user growth. In close cooperation with our marketing BI and tech teams you will drive the professionalization of our marketing analytics landscape - hands-on strategic and always with a clear goal: to exploit the full potential of our data.
Your tasks
- You develop andmaintainend-to-end data pipelines that transform raw data from marketingcostsand CRM into cleanscalableand analyzable data sets
- Youforecastsimulateandmonitorkey marketing KPIs to enable informed decisions for marketing campaigns and strategies
- You provide the data basis forallocatingmarketing and campaign budgets conducting creativetestsand creating meaningful performance reports across paid and owned channels
- You translate complex marketing questions into clear understandable analyses and recommendations for action
- You create dashboards and insights that provide cross-functional teams with information on practicability and/or necessary adjustments
- You lead data-driven initiatives to analyze user behavior evaluate campaigneffectivenessandidentifygrowth opportunities
Your profile
- You have anabove-averagemasters degree in marketing controlling business mathematics or business informatics or a comparable qualification
- You have at least 5 years of professional experience in marketing analytics growth data science or analytics engineering - ideally in a dynamic B2C or travel environment
- You are proficient in SQL ata high leveland can efficiently translate complex logical structures into database queries
- You are comfortable working with Python (or R) for data processinganalysisand automation
- You have experience in building scalable data models and analytics frameworks
- You understand how to translate data-based insights into compelling business-relevant recommendations (data storytelling)
- You have a structured way of working strong organizationalskillsand a strong hands-on mentality
- You have practical experience with BI tools such as Looker MicroStrategy or Power BI
- You arehighlyfamiliar with cloud-based analytics environments especially Google Cloud Platform andBigQuery
- You have initial experience with ETL and workflow orchestration tools such as Airflow ordbt
- You have experiences with marketing attribution models (e.g.multi-touch algorithmic) and marketing mix modeling (MMM)
- You are familiar with web and app analytics platforms such as Google Analytics Adjust Amplitude
- You have worked with tag managers like Google Tag Manager in the past
What we offer
- Onboarding: professional induction buddy program welcome week
- Agile Working Environment:active participation in the design of our products and strategy
- Work-Life-Balance: 30 days of paid vacation mobile working in Germany and worldwide with workflex sabbatical HomeOffice Option
- Learning & Development: Individual development plans coaching online/offline trainings & workshops continuous feedback
- Corporate responsibility: certified Climate Partner since 2023
- Food & Beverage: food subsidy free drinks and food
- Appreciation: length of employment up to 34 vacation days for staying with the company anniversary bonus employee referral bonus
- Events: regular team company and office events
- Well-Being: monthly subsidy of EGYM Wellpass membership corporate health management company doctor sport activities and events company pension plan
- Diversity: conscious focus on international teams and collaboration
- Mobility: monthly subsidy of Deutschland-Ticket
Your trip to us
Ready for Boarding
We welcome everyone no matter who you are or where you come from. We welcome every application. There is room for diversity !
We will make your pre-check-in as easy as possible. Simply send us your CV stating your earliest possible starting date and your salary expectations. We look forward to receiving your documents.
If you have any questions please send us an email to
For deeper insights into our working life at please follow us onLinkedIn and/orInstagram.
Invia Flights Germany GmbH
People & Culture
Dittrichring 18-20
04109 Leipzig
We welcome everyone no matter who you are or where you come from. We welcome every application. There is room for diversity !
We will make your pre-check-in as easy as possible. Simply send us your CV stating your earliest possible starting date and your salary expectations. We look forward to receiving your documents.
If you have any questions please send us an email to
For deeper insights into our working life at please follow us onLinkedIn and/orInstagram.
Invia Flights Germany GmbH
People & Culture
Dittrichring 18-20
04109 Leipzig
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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