Marketing Director Greater China
Marketing Director Greater China
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Job Description
We are seeking a dynamic resultsdriven Director of Brand Marketing to steward the brand marketing messaging look and feel for the Greater China Market. Greater China is a critical piece of our international expansion strategy and this role will help lead our approach and refine our customer proposition in the market. This individual will be a strategic thinker with a deep understanding of the Chinese retail social media and online landscapes as well as a refined sense of how to effectively position an aspirational luxury brand in China.
Reporting to the HQbased global marketing team with a dotted line report into the Country GM this key leadership role will help Vuori define its unique brand positioning in the market identifying the overlap of Vuori Brand tenants & the China Market/current trend. The ideal candidate will be creatively and aesthetically oriented with a strong filter and a sense of how to elevate and sharpen messaging in the market. The best candidates will have a deep understanding of consumer brands and background in social media as social channels are a critical component of our communication strategy. Fluency (written and verbal) in Mandarin and English is critical.
What youll get to do:
Brand Strategy & Leadership:
- Lead the development and of brand marketing strategies tailored to the unique cultural and consumer dynamics of the China market.
- Collaborate with the global team to inform seasonal briefs that result in campaign content that resonates with the local consumer.
- Utilize deep knowledge of Chinese consumer behavior digital platforms and regional nuances to craft compelling brand narratives and local campaigns.
- Ensure all marketing initiatives reflect and enhance the brands core values and story strengthening our market position.
Marketing :
- Be the primary filter for all written and visual communications in the market ensuring the content is in line with our overall brand ethos and strategy.
- Oversee the of brand marketing campaigns across digital social and offline & wholesale platforms to increase brand awareness customer acquisition and retention.
- Leverage customer insights to make informed decisions and drive continuous optimization of marketing tactics.
- Partner with local retail teams to optimize the retail marketing strategy and ensure consistent instore and DTC experiences that resonate with the Chinese audience.
- Monitor industry trends competitor activities and cultural shifts in China to keep the brand ahead of the curve.
Campaign Development & :
- Work with the HQ team to design and execute integrated marketing campaigns across multiple platforms including social media digital influencer partnerships PR consumer activations and community events.
- Measure and analyze campaign performance adjusting strategies to maximize ROI and market penetration.
- Ensure consistent and effective messaging across all brand touch points and platforms.
Crossfunctional Collaboration:
- Collaborate with HQbased global teams including Product marketing media PR Retail Marketing Social & influencer to execute integrated marketing plans.
- Act as the bridge between the global and local teams ensuring alignment of goals timelines and key performance indicators.
Customer Experience & Community Building:
- Create strategies that drive customer loyalty and advocacy ensuring our brand resonates deeply with the target audience.
- Build and manage local brand ambassador and influencer programs to drive brand awareness and relevancy.
Market Intelligence & Trend Spotting:
- Monitor and analyze industry trends competitor activity and consumer behavior to stay ahead of market shifts and adjust strategies accordingly.
- Ensure the brands marketing efforts are innovative culturally relevant and resonate with both local and international audiences.
- Understand be and monitor the voice of the brand in the market.
Qualifications :
Who you are:
- 12 years of experience in brand marketing with a strong focus on apparel retail and DTC channels.
- Proven experience in leading the marketing strategy for a brand in China ideally with expertise in launching or scaling a brand in this market.
- Extensive understanding of the Chinese consumer landscape & digital ecosystem (including WeChat Weibo Douyin) as well as local market dynamics.
- Experience working in a global matrix organization and reporting to HQbased leadership.
- Strong background in startup or fastgrowing retail environments demonstrating agility creativity and a handson approach.
- Expertise in developing and executing multichannel marketing strategies (digital social media content PR events).
- Strong analytical skills with experience using data to drive decisionmaking and improve campaign performance.
- Demonstrated ability to lead and inspire teams with excellent interpersonal and communication skills.
- Fluency in both English and Mandarin (written and spoken) to effectively communicate with international and local teams.
Additional Information :
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
