Marketing Tech Specialist
Marketing Tech Specialist
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Job Description
About the Role: Were hiring a MarTech Specialist who can bridge the gap between marketing and tech. Youll implement and manage tools that help acquire engage and retain customers through personalized digital experiences.
Key Responsibilities:
Own and manage MarTech stack (e.g. Google Analytics CRM email marketing automation tools).
Collaborate with marketing and tech teams to implement tracking analytics and campaigns.
Set up and optimize conversion funnels attribution tracking and performance metrics.
Execute A/B testing cohort analysis and segmentation to improve performance.
Integrate third-party tools (Klaviyo MoEngage WebEngage etc.) into the product.
Requirements:
12 years of experience in marketing technology or related role.
Strong understanding of digital marketing funnels and performance metrics.
Experience in integrating and managing analytics & marketing automation tools.
Previous experience in e-commerce platforms is a big advantage.
Strong analytical mindset and basic scripting/querying skills are a bonus.
Employment Type
Full Time
