Web Analytics Specialist
Web Analytics Specialist
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Job Description
We are looking for a Global Web Analyst to join our team and help us optimize the performance of over 25 B2B websites. As a key member for the web team you will be responsible for analyzing user behavior tracking key website metrics and providing actionable insights to improve MQL generation and conversion rates. Your work will directly impact our ability to make informed decisions and improve the performance of our websites.
How will you make an impact
- Analyze and report on website performance focusing on conversion rates form submissions and user engagement.
- Interpret data from website tracking tools (Google Analytics VWO Hubspot).
- Setting and ideation for web events based on business objectives.
- Develop and maintain dashboards to provide realtime insights into website performance and translate data into clear actionable recommendations for the marketing team (LookerStudio Superset).
- Conducting A/B testing analyses (VWO and HubSpot).
- Oneoff analysis for key initiatives like Back Friday campaign promotions product launches website migrations to measure effectiveness.
- Identify and analyze different audience segments to improve targeting and personalization.
- Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors.
- Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.
Qualifications :
What will help you thrive
- 3 years experience in web analytics digital marketing or CRO roles.
- Proficiency in Google Analytics (GA4 Google Tag Manager Looker Studio or other web analytics platforms.
- Ability to build dashboards and reports using Looker Tableau Superset or similar tools.
- Experience with A/B testing tools like Google Optimize VWO or Optimizely.
- Experience with Hotjar Clarity or other user behavior tracking tools.
- Experience with Search Console or other SEO tracking tools is a plus.
- Strong communication skills in English including exceptional presentation and reporting abilities.
Additional Information :
Getting to know each other What does the recruitment process look like
- 30 Interview with a Global Talent Partner Ainhoa Hameeuw
- 60 Interview with the Hiring Manager (Luisa Azevedo) to discuss your experience and assess your technical skills.
- Business Case including a few days preparation time.
- 60 Interview with the Hiring team to discuss your thoughts and findings exactly as if you were working here already.
- Offer (subject to references)!
What you will get in return
- Competitive salary appropriate to your experience.
- Private health plan.
- Share options plan after 6 months working with us.
- Free English classes.
- Remote working model.
- Unlimited access to the Ifeel emotional wellbeing tool .
- Free birthday to spend the day with your loved ones!
- Join our team and share the greatness! Participate in our successful referral programme and get rewarded for bringing in exceptional talent like yours.
- Last but most important: an amazing team that will welcome you and support you along the way.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
