Head of Marketing Brand and Communications
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5years
7500000 - 10000000
1 Vacancy
Job Description
Responsibilities:
1. Brand and Marketing responsibilities:
Develop and execute marketing and brand strategies:
- Develop and implement marketing strategies that promote the company s brand and message.
- Conduct market research analyze consumer trends and develop targeted campaigns that resonate with the target audience.
Brand development and management:
- Develop and maintain a strong cohesive brand identity that resonates with target audience.
- Ensure brand consistency across all channels and touchpoints.
Content Strategy:
- Develop and execute content strategies that align with brand messaging and resonate with the target audience.
- Work closely with identified creative agencies and teams to develop compelling relevant content that effectively communicates the brand message.
Product marketing:
- Lead product marketing efforts including product positioning messaging and gotomarket strategies.
- Oversee the development and of marketing campaigns across various channels including social media email and advertising.
- Collaborate with product teams to gather insights and develop product launch plans.
- Stay up to date with the latest marketing trends and technologies to ensure that the company s marketing campaigns remain relevant and effective.
Digital marketing and online presence:
- Oversee digital marketing channels including website social media email marketing SEO SEM and paid advertising.
- Optimize digital marketing campaigns for maximum reach engagement and conversion.
Marketing analytics and reporting:
- Establish KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives.
- Provide regular reports and analysis to stakeholders using datadriven insights to optimize marketing efforts.
Budget management:
- Develop and manage the marketing budget and ensure efficient resource allocation.
- Monitor expenses and ensure costeffective marketing strategies.
Team leadership and development:
- Build and lead a highperforming marketing team providing guidance mentorship and professional development opportunities.
- Foster a culture of creativity collaboration and accountability within the marketing team.
Stakeholder collaboration:
- Work closely with crossfunctional and management teams to ensure that marketing campaigns align with overall business objectives.
- Collaborate with external partners such as advertising agencies and media outlets to develop and execute marketing campaigns.
2. Communications responsibilities:
- Develop and implement effective corporate communication strategies.
- Manage internal and external communications.
- Draft content for mass media or company website.
Requirements
1. Core skills and competencies:
- Strategic thinking: Ability to develop and execute effective marketing strategies.
- Strong communication skills: Ability to effectively communicate company s brand message to internal and external stakeholders.
- Marketing expertise: A strong understanding of marketing principles including market research segmentation and targeting.
- Creative thinking: Ability to think creatively and develop innovative marketing campaigns that resonate with the target audience.
- Analytical skills: Ability to analyze data and metrics to measure the effectiveness of marketing campaigns.
- Project management skills: Ability to manage multiple projects simultaneously and meet tight deadlines.
- Impeccable communication and copywriting skills.
- Must be able to adapt quickly and work well with a team.
- Must be selfdriven and motivated.
- Excellent IT skills including familiarity with MS Office.
- Exhibit exceptional time management skills in order to meet deadlines.
- Strong verbal and written communication skills.
- Ability to cope and work in a fastpaced business environment.
- Careful attention to detail.
- Strong affinity to companys values and principles.
- Must possess strong analytical and critical thinking skills that demonstrate an ability to structure a problem ask relevant questions and challenge one s own input.
- Must enjoy working with people and should have the ability to work well individually in cross functional teams and in collaborative partnerships with other organizations or community agencies.
2. Qualifications:
- Bachelors degree from any reputable University and preferably in a business or marketing related field.
- Must have at least 57 years of work experience in a related field.
Benefits
- Medical Insurance
Employment Type
Full Time
