Content strategiest Copywriter
Content strategiest Copywriter
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Job Description
Location: Remote (Must overlap with Eastern time zone)
Employment Type: FullTime/Contract
Salary: Competitive based on experience
About Shop Innovator
Shop Innovator is a leading ecommerce agency helping brickandclick businesses thrive online. We work exclusively with merchants selling highticket premium physical goods including luxury home and garden products premium outdoor gear and highend furnishings. Our expertise spans Shopify UX optimization conversionfocused content marketing email marketing via Klaviyo and paid and organic social strategies.
Role Overview
We are looking for a talented copywriter with a deep understanding of highticket product marketing. This role requires crafting compelling persuasive and SEOoptimized content that enhances brand storytelling builds trust and increases conversions. The ideal candidate must be comfortable using ChatGPT to enhance the content creation process and multitask seamlessly between different brands.
Key Responsibilities
* Write persuasive and engaging product descriptions category pages and landing pages optimized for SEO and conversions.
* Develop engaging email marketing campaigns and flows using Klaviyo aligning with the customer journey.
* Create longform and shortform content including blog articles brand storytelling case studies and website copy.
* Work closely with our design UX and marketing teams to ensure a cohesive brand voice across all digital touchpoints.
* Develop highquality ad copy for paid social Google Ads and retargeting campaigns.
* Conduct keyword research and implement best SEO practices to enhance organic traffic.
* A/B test messaging to optimize content performance.
* Ensure all content aligns with accessibility best practices and ecommerce UX guidelines.
* Leverage AI tools to increase efficiency and content quality.
* Manage multiple brand voices and content projects simultaneously ensuring consistency and quality.
Qualifications & Experience
* 3 years of copywriting experience preferably in ecommerce or highticket product marketing.
* Strong portfolio demonstrating expertise in ecommerce copywriting SEO content and email marketing.
* Experience with Shopify and Klaviyo (or similar email marketing platforms).
* Knowledge of highticket buyer psychology and luxury branding principles.
* Excellent research skills with the ability to translate complex product details into compelling customerfriendly language.
* Ability to write for different brand voices while maintaining clarity and consistency.
* Strong understanding of conversion copywriting principles.
* Proficiency in AI content tools and their applications in copywriting.
NicetoHave Skills
* Experience with AI content tools to enhance productivity.
* Background in UX writing for ecommerce.
* Basic knowledge of visual analytics tools (e.g. Hotjar) to inform content strategies.
Why Join Shop Innovator
* Work with a team with 20 years of experience and passion for highticket ecommerce.
* Collaborate on innovative marketing strategies that drive real results.
* Competitive compensation with room for growth.
* Flexible remote work environment.
How to Apply
Record a Loom video (up to 5 minutes) explaining why you fit this role. We would love to see some results your workcreated so feel free to screen share.
Employment Type
Full Time
