Manager, Digital & Content Marketing

Are you a seasoned strategic leader with extensive growth marketing expertise strong business acumen and solid skills in data analysis and insights gathering

Smart Savvy Associates is pleased to partner with our client a leading CPG brand in their search for a Manager Digital & Content Marketing. The right person for the role is a strategic data-driven thinker with strong analytical skills and proficiency in growth metrics (CPA CLV etc.).

As Manager Digital & Content Marketing you will...

• Develop and implement multi-channel growth strategies to drive customer acquisition and increase conversions including SEM display advertising online video and social media.
• Set and oversee paid media budgets participate in retail sales forecasting and support media planning to optimize ROI.
• Lead testing initiatives A/B testing and experiments with new growth channels to enhance performance providing monthly reports on digital activities.
• Manage influencer marketing to leverage collaborations for brand awareness and sales growth.
• Create and manage digital campaigns across paid organic and social channels ensuring alignment with overall growth objectives.
• Develop go-to-market strategies for product launches aligning campaigns with broader growth goals.
• Track and analyze campaign performance optimizing key metrics such as conversion rates CPA ROAS and ROI to continuously improve outcomes.
• Work collaboratively to align content strategies with growth objectives supporting acquisition and retention efforts.
• Oversee the creation of optimized content ensuring SEO best practices and using data for continuous improvement.
• Develop and execute retention marketing strategies using email SMS and loyalty programs.
• Refine segmentation and personalization strategies to enhance customer communications.
• Manage relationships with agencies contractors and vendors to ensure alignment with growth objectives overseeing budgets timelines and deliverables.
• Lead and mentor a team of digital marketing specialists fostering a high-performance environment with clear goals and growth plans.

You have...

• 7 years of digital and growth marketing experience with 3 years in a team management role.
• Post-secondary education in marketing business or related field with growth/digital marketing focus.
• Proven success in developing and implementing growth-focused digital marketing strategies.
• Strong leadership abilities with a record of building and managing high-performance teams.
• Experience in both B2B and B2C digital marketing.
• Proficiency in integrated marketing campaigns data analysis and digital growth tools.
• Familiarity with enterprise CMS marketing automation and analytics platforms.
• An ability to collaborate on data analysis to generate actional insights for growth.
• Excellent written verbal and presentation skills.
• Skills in budget management retail sales forecasting and media planning.

Additional details
$110-$130K total compensation plus extended health care professional development opportunities and more.
Full-time hybrid. Must be able to work 3 days a week from the Vancouver office.

Interested in applying for this role Polish up your resume and fill out an application on Smart Savvys job board today!

About Smart Savvy Associates 

Smart Savvy Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing communications and creative professionals they need from coordinators to C-suite. Based in Vancouver BC this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.

At Smart Savvy Associates we believe diverse teams drive stronger results.

Were committed to equitable inclusive recruitment practices both in how we work and in how we support our clients. We actively seek out talent from all backgrounds and encourage candidates from underrepresented groups to apply.

If you require accommodation at any stage of the hiring process were here to help just let us know.

Together with our clients we aim to build workplaces where everyone can thrive.