Digital Marketing Specialist

We are seeking a highly motivated and creative Digital Marketing Specialist with a strong passion for AI and a proven track record of success in digital marketing campaigns. In this role you will lead the adoption of AI technologies within our marketing function establish an AIpowered marketing infrastructure and drive the of impactful countrylevel marketing initiatives.

Responsibilities:

AI Leadership & Innovation:

• Lead the research evaluation and implementation of cuttingedge AI tools across the marketing spectrum including content creation image generation video and audio creation platforms graphic design (e.g. Canva Designs.ai Jasper Copy.ai Midjourney DALLE 2 HeyGen Pictory etc..
• Develop and deliver comprehensive training programs to educate the marketing team on the effective use of AI tools and best practices including handson workshops and ongoing support.
• Proactively monitor the latest advancements in AI and machine learning within the marketing domain identifying emerging technologies with the potential to enhance marketing performance.
• Stay informed about relevant industry trends best practices and regulatory guidelines related to the use of AI in marketing.
• Build and maintain a repository of knowledge and resources related to AI tools and their applications within the marketing team.

Establishing an AIPowered Marketing Infrastructure:

• Establish and lead a dedicated initiative to streamline and automate marketing processes through the strategic application of AI technologies.
• Lead the analysis of existing marketing workflows identify areas for improvement and implement AIpowered solutions to increase efficiency productivity and ROI.
• Leverage AIpowered data analysis tools to extract meaningful insights from marketing data identify trends and inform datadriven decisionmaking.
• Develop and maintain a centralized knowledge base of AI best practices case studies and resources for the marketing team.
• Ensure ethical and responsible use of AI in all marketing activities adhering to relevant data privacy regulations and ethical guidelines.

Country Marketing Leadership:

• Lead the development of engaging marketing materials (e.g. brochures presentations website content social media graphics print design) that reflect and strengthen the brand identity.
• Drive the planning and marketing events (e.g. conferences webinars workshops).
• Develop lead generation campaigns track and nurture leads and contribute to the development of lead scoring models.
• Collaborate with crossfunctional teams (e.g. sales product marketing etc. to ensure alignment and maximize the impact of marketing efforts.

Qualifications :

• Bachelors degree in Marketing Data Science Computer Science or a related field.
• 3 years of experience in Digital Marketing Process Automation AIdriven Marketing or a related field.
• Strong interest in technology with a particular curiosity to explore and learn about emerging AI/ML tools and their potential applications within a business context.
• Experience with process automation tools (e.g. UiPath Automation Anywhere ClickUp) or other workflow automation platforms is a strong plus.
• Strong understanding of Generative AI technologies and their applications in marketing.
• Strong understanding of marketing operations and principles such as event planning digital marketing lead nurturing design
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop Illustrator InDesign XD).
• Strong analytical skills to interpret data and identify automation opportunities.
• Excellent project management and organizational skills.
• Strong problemsolving and criticalthinking skills.
• Fluent English speaking is a must Spanish proficiency is a plus
• Excellent written and verbal communication skills.

Remote Work :

No

Employment Type :

Fulltime