Paid Search Executive
Paid Search Executive
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Your role as Paid Media Executive
Assisting in all campaign coordination supporting briefing forecasting creative production and trafficking an array of campaigns from Boozy Brunch promotions to the World Cup bookings.
Work closely with broader digital team (including social CRM Web and SEO) to ensure paid media investment aligns with every aspect of the business and help identify opportunities to reach new audiences drive traffic to the website and footfall into our pubs and restaurants.
Interpret campaign results via regular weekly reporting and postcampaign analysis to provide learnings and recommendations and communicate these back to key stakeholders working closely with our analytics and finance teams.
Coordinate with agency partners to ensure best practices in planning buying and executing campaigns and act as a point of contact between the brands and agencies.
Own and manage Media team regular reporting owning reporting calendar for weekly updates monthly commercial reports and quarterly divisional reviews. Support team in production of analysis to communicate progress vs KPIs
Spend time out in trade to observe learn and understand the brands target audiences and actively stay up to date with the latest trends and news in hospitality
Stay abreast of the latest developments changes and trends in paid media
What youll bring
Previous experience of crosschannel digital media experience with a passion for measurement and data
Fully fluent in digital metrics with strong analytical skills and some previous experience in Google Analytics or similar
Some handson platform experience in either Google Marketing Platform Google Ads Meta or similar
Understanding of planning campaigns at either brand or performance ends of the funnel
A good eye for detail and highly numerate with the ability to manipulate data and produce actionable insights
Strong PPT/similar skills to clearly and convincingly support and influence strategic debate
Experience working with creative teams to influence content and asset production to maximise channel performance
#LIAP1
Additional Information :
Were all about rewarding our teams hard work thats why
Youll receive a competitive salary pension contribution as well as:
- The chance to further your career across our wellknown brands as one of the industrys top apprenticeship providers we can provide training and development at each level of your career.
- Discount of 33 for you and 15 for your loved ones on all of our brands so you enjoy your favourite food and drink at a discount.
- Free employee assistance program mental health wellbeing financial and legal support because you matter!
- Discount of 50 for you and 25 for your loved ones at our Greene King Inns and hotels. so you can enjoy a weekend away without breaking the bank.
- Refer a friend who do you know who could be interested in a new role When they are placed you could earn 1500 for referring them!
- Wagestream access your wage before payday for when life happens.
- Retail discounts Receive up to 30 off at Superdrug exclusive discounts with three mobile along with many more
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
