Senior Copywriter
Senior Copywriter
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Salary Not Disclosed
1 Vacancy
Job Description
Position:
As Intuitive grows were adding a Senior Copywriter to our Brand and Creative team. Our multidisciplinary team oversees brand creative design multimedia production content strategy social media and digital and web content.
The Senior Copywriter will focus on corporate and product initiatives working as part of a crossfunctional team on concepts pitches and launch deliverables including narratives video scripts web and social copy presentations event theming and campaign deliverables. The ideal candidate will have a proven track record of producing effective multichannel content and a collaborative approach to partnering within a highly matrixed organization. You will be responsible for understanding strategy positioning and audience segmentation for being able to translate complex technical and medical content into compelling copy and for working with others to clearly articulate ideas and themes across channels and deliverables. Youll be part of a sixperson creative content team that includes a Creative Director Content and a team of copy writers and content strategists.
Job Description:
Writing and editing:
- Efficiently craft compelling content for campaigns launches films presentations sales tools and digital content that reflects the Intuitive brand and addresses customer insights
- Translate strategy positioning audience psychographics from creative briefs into persuasive copy
- Interrogate and explore ideas by adjusting the priority of messages and key takeaways
- Develop messaging for various audiences (physician patient administrator) research and help define strategy and channel activation
- Develop messaging hierarchies and narratives for corporate product and clinical marketing portfolios
- Present work and articulate approach to teammates product owners reviewers and other stakeholders
- Build strong relationships with critical crossfunctional partners in marketing design multimedia (film) web social media and project management functions
Video scripting
- Collaborate concept and write original scripts for humancentered stories featuring our customers and the patients we serve product launch testimonials or 3D animation copy that may include voice over. Each script should aspire to narrative consistency voice and tone for event web and social deliverables
- Demonstrate track record of familiarity with video production from preproduction through production and postproduction including camera setups lighting field and studio production and sound design with music and spoken word
Web and digital copy
- Plan write and edit content for Intuitive web and mobile experiences including page copy assets definition meta data and disclosures
- Champion web copy effectiveness and actively advocate for content quality
- Bring current reader habits for digital content and website UX best practices into Intuitives strategies and workflows
- Use data and analytics to evaluate your contents impact and recommend programs for continuous measurable improvement
- Provide SEO leadership with keyword research audience interest quantification and writing for optimization
Qualifications :
Skill/Job Requirements
- Bachelors degree and 10 years work experience as a marketing advertising agency copywriter required. Medical device experience is preferred
- Knowledge of AP style and Chicago Manual of Style required familiarity with AMA Guidelines desired
- Must have an online portfolio URL in your resume demonstrating copywriting and conceptual thinking skillset as well as campaign thinking that can extend into any medium
- Strong understanding of digital and social platforms as well as their use within marketing
- Proficiency with Microsoft Office (especially Word PowerPoint Excel) and Adobe Creative Suite; familiarity with Figma Tableau Final Draft desired
Additional Information :
Due to the nature of our business and the role please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID19. Details can vary by role.
Intuitive is an Equal Employment Opportunity. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.
Mandatory Notices
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
We provide marketcompetitive compensation packages inclusive of base pay incentives benefits and equity. It would not be typical for someone to be hired at the top end of range for the role as actual pay will be determined based on several factors including experience skills and qualifications. The target salary ranges are listed.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
