Brand Marketing Manager APAC
Brand Marketing Manager APAC
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Job Description
As the Brand Marketing Manager APAC for COS you spearhead the creation and evaluation of brand campaigns and initiatives across the AsiaPacific region ensuring they resonate with COSs Global Brand and Communications strategy. Your primary mission is to raise brand awareness as a cornerstone of success amplifying COSs premium identity while driving traffic and customer engagement.
Through strategic leadership and crossfunctional collaboration you deliver a customercentric experience that celebrates individuality and sustainability empowering our APAC community to connect with our timeless design ethos and values of inclusion and responsibility.
The Brand Marketing Manager APAC reports to the Head of Marketing APAC in Singapore.
What you will do:
- Lead the endtoend of brand campaigns including setting objectives KPIs and budgets and conducting postcampaign analysis to assess impact.
- Manage the annual APAC brand marketing budget ensuring campaigns are costefficient while delivering highimpact results.
- Work with internal teams (marketing ecommerce operations) and external agencies to ensure seamless campaign .
- Work closely with the Head of Marketing APAC Creative Lead APAC Digital & Media Manager APAC and other key stakeholders to align brand initiatives with media and digital efforts across the region.
- Lead planning meetings and align on objectives with global and regional stakeholders to ensure campaign success.
- Drive engagement through a mix of instore digital and social media campaigns ensuring high production standards and measurable outcomes.
- Prioritize a customerfirst mindset ensuring campaigns celebrate diversity encourage customer interaction and promote sustainable choices in alignment with COSs mission.
Qualifications :
Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are openminded and curious we dare to be different we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are what we stand for and how we act.
What you need to succeed
- Proven experience in managing successful brand campaigns within the fashion industry particularly in APAC.
- Strong budget management and project management skills.
- Experience working crossfunctionally with internal teams and external agencies.
- Ability to analyze campaign performance and use insights to refine strategies.
- Strong leadership and communication skills.
- A customerfirst mindset with a focus on diversity sustainability and creativity.
- Previous experience in ecommerce wholesale and physical store marketing is a plus.
Additional Information :
This is a fulltime position based in our Singapore office.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25 staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount all our employees are included in our H&M Incentive Program HIP. You can read more about our H&M Incentive Program here.
In addition to this colleagues also receive
- 18 days Annual leave
- Group Term Life Assurance
- Group Hospital & Surgical Insurance
- Group Outpatient Medical Rider (GP & Specialist)
- $500 outpatient dental rider
- Outpatient Specialist Mental Wellness
Inclusion & Diversity
At COS were determined to create and maintain inclusive diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Company Description
Ready to apply Click on the IM INTERESTED link where you can upload your CV securely. Once we have received your application we will keep you updated regularly about the status of your application so please look out for our email.
Please note this position is offered on a local contract therefore you should have the legal right to work in Singapore before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
We are looking forward to hearing from you!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
