Role: Creative Producer
Job Type: FullTime
Location: Gurgaon
About Fitelo:
Fitelo is a fastpaced Indian D2C Healthtech startup looking to hire senior talent. It is an AI powered online platform for weight loss and chronic disease management. The company was founded with a vision to help customers take the healthier route by eating right staying active and building healthy habits. It has grown exponentially with strong unit economics and is now looking to expand its leadership team across multiple roles.
About the role:
We are looking for a dynamic and visionary Creative Producer to lead the development of engaging content for our Facebook Instagram and other platforms. The ideal candidate will have a strong storytelling ability and a knack for crafting compelling narratives around nutrition tips weight management diet planning and disease management. This role involves overseeing script development ensuring highquality content production fostering an interactive online community and identifying strategic partnerships to enhance brand visibility. If you have a passion for creating impactful digital content and driving audience engagement wed love to hear from you!
Specifically this role will involve:
- Develop and oversee the creation of engaging scripts for video content related to nutrition weight management diet planning and disease management.
- Collaborate with videographers editors and designers to ensure highquality content production.
- Maintain a consistent brand voice and storytelling style across all content.
- Plan and execute content strategies for Facebook and Instagram to maximize reach and engagement.
- Monitor audience interactions respond to comments and foster an active online community.
- Stay updated on social media trends to optimize content performance.
- Identify and collaborate with influencers health experts and brand partners to enhance content value and brand visibility.
- Explore opportunities for crosspromotions and partnerships that align with brand goals.
- Analyze content performance using insights and analytics tools.
- Adjust strategies based on audience feedback and engagement metrics to improve content effectiveness.
- Coordinate and manage the production timeline ensuring timely delivery of content.
- Work closely with marketing and creative teams to align content with overall brand objectives.
Ideal candidate will have:
- Proven experience in content creation scriptwriting or digital media production preferably in the health wellness or lifestyle sectors.
- Strong understanding of storytelling techniques and how to create engaging content for social media.
- Handson experience with content production tools including video editing software and graphic design platforms (e.g. Adobe Premiere Pro Final Cut Pro Canva).
- Knowledge of social media trends algorithms and audience engagement strategies for platforms like Facebook and Instagram.
- Ability to collaborate with designers videographers and marketing teams to ensure highquality content.
- Excellent project management skills to oversee production schedules and meet deadlines.
- Strong interpersonal skills for partnership development and collaboration with influencers or industry experts.
- A passion for nutrition wellness and healthrelated topics is a plus.
Qualifications:
Bachelors degree in Media Production Film Studies Communications Journalism Digital Marketing or a related field.
A Masters degree in a relevant field is a plus but not mandatory.