Senior Manager Performance Marketing
Senior Manager Performance Marketing
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
To develop shape and lead the Performance Marketing strategy for the Business unit by working closely with the relevant Business Unit Heads and their teams to drive delivery against lead generation and sales targets through precise targeting tracking and optimisation to ensure campaigns are costeffective and results driven. To shape the Digital Media Management strategy to ensure that paid media ads are placed on the right platforms at the right times in front of the right audiences to maximise ROI for the BU.
Qualifications :
Type of Qualification: First Degree or related
Field of Study: Marketing
Experience Required
Digital Marketing
Brand & Marketing
810 years
Deep understanding of performance marketing channels including search engine marketing (SEM) social media advertising affiliate marketing and programmatic advertising.
810 years
Experience in developing and implementing comprehensive digital marketing strategies that align with overall business goals
810 years
Experience in planning buying and optimising digital media across multiple channels ensuring they work together cohesively as part of an integrated marketing strategy
810 years
Expertise in A/B testing conversion rate optimization (CRO) and the use of advanced targeting and segmentation strategies to enhance campaign performance
810 years
Proven ability to manage large complex budgets effectively ensuring that marketing spend is optimised for maximum ROI across various digital channels
810 years
Proven experience in leading and developing teams including performance marketers and media specialist. Ability to foster a collaborative highperforming team culture
Additional Information :
Behavioural Competencies:
- Articulating Information
- Conveying SelfConfidence
- Developing Strategies
- Directing People
- Embracing Change
- Empowering Individuals
- Exploring Possibilities
- Generating Ideas
- Interacting with People
- Interpreting Data
- Making Decisions
- Seizing Opportunities
Technical Competencies:
- Analysing and Interpreting Information
- Client Journeys and Personas
- Client Value Propositions
- Data Driven Digital Marketing
- Developing an Effective Media Mix
- Digital Analytics and Reporting
- Digital Media and Advertising
- Leadership to Stakeholder Engagement
- Measuring Marketing and Communication
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
