A Pharmacy Marketing Executive develops and executes marketing strategies for pharmaceutical products focusing on healthcare professionals and patients aiming to increase brand awareness and market share while adhering to ethical and regulatory guidelines.
Heres a more detailed breakdown of the role:
Key Responsibilities:
Develop and Implement Marketing Plans:
Create and execute comprehensive marketing strategies to promote pharmaceutical products including digital and traditional channels.
Market Research and Analysis:
Conduct market research to identify target audiences understand their needs and preferences and analyze competitor activities.
Brand Management:
Manage the brand image and reputation of pharmaceutical products ensuring consistency and adherence to brand guidelines.
Content Creation:
Develop engaging and informative marketing materials such as brochures presentations and social media content.
Relationship Building:
Build and maintain strong relationships with key healthcare professionals including doctors pharmacists and hospital administrators.
Sales Support:
Provide sales teams with the necessary tools and resources to effectively promote and sell pharmaceutical products.
Regulatory Compliance:
Ensure that all marketing activities comply with relevant regulations and ethical guidelines.
Budget Management:
Manage marketing budgets effectively and track performance against key metrics.
Industry Knowledge:
Stay uptodate on industry trends new products and competitor activities.
Digital Marketing:
Utilize digital marketing channels such as social media email marketing and search engine optimization to reach target audiences.
Data Analysis:
Analyze marketing campaign performance and identify areas for improvement.
Product Knowledge:
Possess a strong understanding of pharmaceutical products their uses and benefits.
Skills and Qualifications:
Education:
Bachelors degree in marketing business or a related field; a degree in pharmacy or a related science is a plus.
Experience:
12 years of experience in marketing preferably in the pharmaceutical industry.
Skills:
Strong communication and interpersonal skills.
Excellent analytical and problemsolving skills.
Ability to work independently and as part of a team.
Knowledge of marketing principles and strategies.
Understanding of the pharmaceutical industry and regulations.
Proficiency in Microsoft Office Suite and other relevant software.
Strong presentation and public speaking skills.
Ability to build and maintain relationships.
Ability to work in a fastpaced environment.
Soft Skills:
Persuasiveness.
Customer service skills.
Attention to detail.
Initiative.
Proven experience as a sales executive or relevant role. Proficiency in English. Excellent knowledge of MS Office. Thorough understanding of marketing and negotiating techniques. Fast learning speed and a passion for sales Self-motivated with a results-driven approach. Aptitude in delivering attractive presentations. A high school degree
Pharmacy packing marketing
