Marketing Lead

Marketing Lead Fuel Our SaaS B2B Growth

Hi There!

At Loyal Guru were seeking a driven and experienced Marketing Lead to define and execute our marketing strategy fueling our expansion in the SaaS B2B landscape. This role blends strategic planning with handson with a strong focus on storytelling stakeholder collaboration and campaign success. Reporting directly to senior leadership youll oversee all marketing initiatives manage a designer and a Growth Marketing Specialist and play a key role in positioning our company as a leader in customer engagement data platforms and personalization.

What We Expect from You

• Strategy Development:
  Define and implement marketing strategies that align with the companys objectives enhancing brand visibility and driving lead generation.
• Inbound Marketing & Lead Generation:
  Develop and execute inbound marketing campaigns that attract and convert qualified leads.
• Campaign Leadership:
  Design and coordinate industryspecific promotional campaigns across digital channels PR and media with a special focus on the food retail sector.
• Team Management:
  Lead and mentor a small but impactful teamincluding a designer and a Growth Marketing Specialistto ensure seamless collaboration and outstanding .
• CrossFunctional Collaboration:
  Work closely with sales tech and customer success teams to unify messaging improve sales pitches and deliver a cohesive customer journey.
• Content Creation & Communication:
  Develop engaging content for product launches case studies recruitment campaigns and internal communications. Craft compelling stories that resonate with both technical and nontechnical audiences.
• Market Research & Competitive Analysis:
  Analyze market trends understand customer needs and assess competitor positioning to inform and refine our marketing efforts.
• CustomerCentric Focus:
  Champion customer development optimize experiences and drive 1:1 personalization strategies leveraging customer data platforms and journey optimization.
• Team Building:
  In the future build and lead a highperforming marketing team to support organizational growth.

Skills and Experience

• Proven Experience:
  Demonstrated success in B2B marketing ideally within SaaS or technology productbased companies.
• Product Marketing Background:
  Experience marketing technology or datadriven products with a strong grasp of customer engagement and personalization tools.
• Team Leadership:
  Proven ability to lead and mentor team members fostering collaboration and growth.
• Technical Proficiency:
  Intermediate knowledge of CMS tools marketing automation (e.g. Mailchimp HubSpot Zoho MarketingHub) and CRM systems (e.g. HubSpot ZohoCRM). Basic design/editing skills (e.g. Canva Photoshop) are a plus.
• Analytical and Operational Mindset:
  Expertise in planning organizing and executing efficient marketing strategies with strong analytical skills to measure and improve campaign performance.
• Collaborative Leadership:
  A track record of nurturing relationships with key stakeholders across sales tech and marketing teams ensuring aligned efforts.
• Digital Marketing Tools:
  Familiarity with tools like Google Analytics Appsflyer Adjust Firebase and ad platforms (social ads Google UAC Apple Search Ads) is an advantage.
• Excellent Communication:
  A talented storyteller with polished written and verbal communication skills capable of creating impactful content for various audiences.
• English Proficiency:
  Strong ability to communicate effectively in English.

What Youll Do

• Define and Execute Marketing Strategies:
  Align marketing initiatives with the companys vision and growth objectives.
• Manage Your Team:
  Oversee the designer and Growth Marketing Specialist ensuring highquality collaborative campaign .
• Conduct Market Research:
  Stay ahead of industry trends and competitor activity through thorough market and competitive analysis.
• Drive Inbound Campaigns:
  Create and implement inbound marketing campaigns that generate and convert qualified leads.
• Oversee Media & Industry Relations:
  Take charge of the companys advertising public relations and communications efforts.
• Coordinate Promotional Efforts:
  Lead digital and promotional campaigns with a focus on engaging the food retail sector.
• Ensure Brand Cohesion:
  Work with all customerfacing departments to deliver a consistent and impactful brand experience.
• Measure and Optimize:
  Track the impact of marketing activities continuously refining strategies based on data and insights.
• Optimize the Customer Journey:
  Oversee the development of a unified customer journey leveraging data platforms and personalization tools to maximize engagement.

What Benefits Do We Offer

We Care About You:

• 50 discount on private health insurance
• Access to wellbeing benefits with Wellhub
• Discounts on gyms and fitness activities
• Save more with Cobee

Flexibility for Your Daily Life:

• Flexible schedules
• Reduced working hours on Fridays and in August
• Hybrid or full remote work options

Time for Yourself:

• Your birthday offbecause you deserve to celebrate!
• 25 days of paid vacation

Professional Growth:

• Training budget