Gen AI Marketing Lead

Reporting to the head of our AI Studios the Gen AI Marketing Lead is an important role responsible for guiding a new client through transition ensuring a seamless onboarding process and the successful adoption of our Gen AI tool Pencil Pro. You will focus on optimising marketing advertising and content production workflows through Generative AI driving efficiency and innovation. Alongside our Client Management lead you will lead a GenAI creative production team following the transition plan. You will have strong clientfacing skills a deep understanding of AIdriven creative production and experience leading transformation projects.

Your responsibilities will include:

• Lead the onboarding of a new client ensuring a smooth transition from their previous agency while aligning expectations and workflows with Jellyfishs AIdriven model.
• Identify opportunities to enhance marketing advertising and content production using Pencil Pro driving efficiency and performance at scale.
• Work closely with our client to develop new ways of working that integrate Generative AI into their creative and marketing processes.
• Collaborate with our teams across strategy creative media data and technology to ensure seamless and adoption of AIpowered solutions.
• Work with Client Management act as a trusted advisor providing expert guidance on AIdriven marketing transformation building strong relationships and ensuring client satisfaction.
• Lead project tracking and discovery workshops to identify requirements and how to create best practices of using AI in content creation and marketing.
• Monitor important performance metrics analyse datadriven insights and provide regular reports to clients on the impact of AIenabled transformation.

Qualifications :

• Experience client management digital marketing creative production or transformation roles within an agency or marketing technology environment.
• Strong understanding of Generative AI content automation and AIdriven creative production.
• Experience leading largescale marketing transformation or technology adoption projects.
• Experience leading crossfunctional teams balancing strategic vision with handson .
• Strong problemsolving skills with the ability to navigate complex client needs and find tailored AI solutions.
• Excellent communication and presentation skills with the ability to translate technical AI concepts into actionable business insights.
• Familiarity with AIdriven marketing tools performance media and platform algorithms.
• A passion for innovation efficiency and pushing the boundaries of what AI can achieve in marketing and creative production.

Note: We emphasise skills expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team we invite you to apply today with your resume in English.

Additional Information :

Join Jellyfish and experience a workplace where we prioritise your growth celebrate your contributions and empower you to tailor your work environment to suit your needs.

Reward: Youll be eligible to join our discretionary annual bonus scheme.

Custom Work Environment: Work remotely for up to 60 of your days and shape your day between 8am. and 6:30pm with flexible working hours.

Growth Your Way: Grow your career with one paid day each month for selfdevelopment and access to LinkedIn Learning with unlimited online courses.

Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide 1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.

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