SEO Specialist

About the Job

-Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

-Track, report, and analyze website analytics and PPC initiatives and campaigns.

-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

-Optimize copy and landing pages for search engine marketing.

-Perform ongoing keyword discovery, expansion and optimization.

-Research and implement search engine optimization recommendations.

-Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

-Work with editorial and marketing teams to drive SEO in content creation and content programming.

-Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.