Media Buyer

Conducting market research to understand target audiences media consumption habits and industry trends. Analyzing data to identify the most effective media channels for reaching the desired audience.

Managing advertising budgets effectively to maximize the impact of marketing campaigns. This includes allocating funds across different media channels monitoring expenditures and optimizing spending to achieve desired outcomes.

Regular communication providing updates on campaign performance and addressing any concerns or issues that may arise.

Coordinating the execution of media plans including booking ad placements trafficking creative materials and ensuring that advertisements are delivered accurately and on time.

Monitoring the performance of advertising campaigns across various media channels. This includes tracking key performance indicators (KPIs) such as reach frequency impressions clickthrough rates and return on investment (ROI).

Analyzing campaign data to identify opportunities for optimization. Making adjustments to media plans as needed to improve campaign performance and achieve better results.

Generating reports to summarize campaign performance and provide insights to clients. Presenting findings recommendations and strategic insights to stakeholders to inform future media buying decisions.

Requirements

Media Buying and Media Strategy skills

Experience in media planning and utilizing analytical skills to optimize advertising campaigns

Strong communication and interpersonal skills

Knowledge of digital advertising platforms and technologies

Experience with data analysis and reporting in the media buying context

Understanding of industry trends and audience targeting

Proven track record of successful media buying strategies and campaigns