Topic 1:Analyze the Impact of AIPowered SEO Strategy in a B2B Context

Description:

As an intern you will be responsible for conducting a comprehensive analysis of the importance of AI (Artificial Intelligence) in SEO (Search Engine Optimization) and its application in business growth. This will involve researching the latest AI trends and best practices and analyzing the impact of AI on the SEO landscape to optimize the companys website and content for better visibility and higher rankings on search engines. The primary objectives of this internship are to:

• Conduct a thorough analysis of the role of AI in SEO including the impact of AI on the search experience the development of AIpowered tools and algorithms and the application of AI in business growth.
• Stay updated with the latest AI trends and best practices ensuring that the companys SEO efforts remain relevant and effective in the everevolving digital landscape.
• Assist in the implementation of the AIpowered Content Creation and SEO plan monitoring its performance and making datadriven decisions to optimize the companys website and content for better search engine rankings.
• Conduct regular AIpowered SEO audits and analyses to ensure that the companys website and content continue to meet the evolving standards and best practices in the industry.

Key attributes / Main competencies:

• SEO: Good understanding of SEO principles and best practices including keyword research onpage optimization link building and technical SEO. Knowledge of Semrush and Ahrefs is a plus.
• Content Management System (CMS: Knowledge of WordPress is important for managing and optimizing the companys website.
• Web analytics: Knowledge of web analytics tools such as Google Analytics to track and measure website traffic and performance.
• Programming: Basic programming skills in Python or another programming language help automate tasks and develop AIpowered tools.
• Analytical skills
• Problemsolving skills
• Communication skills

Learning Outcomes:

• Gain a deep understanding of the role of AI in SEO and its application in business growth.
• Gain handson experience with AIpowered SEO tools and algorithms.
• Learn how to create web scrapping tools that help extract data from different sources across the web.

Topic 2: Email Marketing Strategy Analysis

Description:

As an intern you will be responsible for extracting and analyzing MAs email marketing data and suggesting optimization tactics to drive leads for the growth team. This will involve analyzing the companys existing email content and lists identifying opportunities for improvement and developing a comprehensive plan to increase engagement and conversions. The primary objectives of this internship are to:

• Implement tactics to optimize email engagement and response rates.
• Analyze the departments email content and structure to identify areas of improvement and better understand the needs and preferences of the targeted audience.
• Develop a content marketing strategy for the newsletter including topic ideas content formats and editorial calendars to ensure that the newsletter remains relevant and engaging to the subscribers.

Key attributes / Main competencies: Familiarity with email marketing HubSpot Excel strong marketing fundamentals English proficiency

Learning Outcomes:

By the end of this internship you will have gained valuable experience and skills in email marketing content marketing newsletter promotion and data analysis. You will have learned how to:

• Conduct market research and analysis to understand the target audience and their needs preferences and behaviors.
• Design and implement a newsletter promotion strategy that aligns with the companys goals and brand identity using various online channels and platforms

Create and edit engaging content that converts leads using best practices for content marketing and email marketing