Digital Marketing Specialist
Posted on :
12-05-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2832282
- Develop and execute comprehensive marketing strategies for our product, including defining target markets, positioning, and messaging.
- Conduct market research to identify customer needs, trends, and competitive landscape. Use insights to guide product development and marketing decisions.
- Planned and executed successful product launches, including go-to-market strategies, pricing, distribution channels, and sales enablement materials.
- Create high-quality marketing collateral, such as product presentations, brochures, datasheets, website content, and sales tools, ensuring consistent messaging and brand positioning.
- Oversee the execution of marketing campaigns to drive product awareness, generate leads, and support sales efforts. This includes digital marketing, advertising, content marketing, events, and social media.
- Monitor and analyze the performance of marketing initiatives and campaigns. Use data and metrics to evaluate effectiveness and make data-driven recommendations for optimization.
- Collaborate with sales, customer support, and Social media teams to ensure alignment and effective communication throughout the product lifecycle.
- Stay updated on industry trends, competitor activities, and emerging technologies. Use insights to identify opportunities and develop competitive advantages.
- Engage with customers to gather feedback, understand their needs and preferences, and incorporate customer insights into product development and marketing strategies.
- Proficiency in various digital marketing channels, including social media, email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing.
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
Key Skills
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