Klaviyo Email Marketing Specialist

Klaviyo Email Marketing SpecialistKey Responsibilities:

• Workflow and Automation: Design and implement Klaviyo workflows and automation that effectively nurture leads and engage customers.
• Audience Segmentation: Strategically segment audiences to tailor campaigns for different products, launches, and customer behaviors.
• Campaign Testing: Conduct A/B tests to identify the most effective email campaigns, utilizing analytics and tracking to measure success.
• Copywriting: Craft compelling email content that resonates with the target audience, enhancing brand message and product offerings. The ability to also design those emails is a huge advantage.
• Performance Analysis: Monitor and analyze campaign performance to continuously refine strategies and improve engagement and conversion rates.
  

What Success Looks Like:

• Increased Engagement: Your targeted email campaigns lead to higher open rates, engagement, and conversions, driving growth and customer loyalty.
• Creative Campaigns: You’ve successfully merged copywriting and design skills to create email campaigns that beautifully represent the brand and captivate the audience.
• Data-Driven Optimization: Through A/B testing and analytics, you’ve identified key performance drivers and optimized email marketing strategies for maximum impact.
  

Qualifications:

• Proven B2C email marketing experience, with a focus on Klaviyo platform management.
• Experience in creating and managing email workflows, automation, and audience segmentation.
• Strong copywriting skills, with the ability to craft engaging email content.
• Email design skills, with proficiency in creating visually appealing email templates (highly advantageous).
• Familiarity with A/B testing methodologies and email marketing analytics.
• Excellent time management skills and the ability to work in EST hours.
• Passionate about art and design, with an understanding of how to communicate with art enthusiasts effectively.