B2B Copywriter

B2B CopywriterLocation: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Financial Content Creation: Craft compelling content that reflects an in-depth understanding of the finance and private equity sectors.
• Newsletter Production: Develop and write newsletters that keep stakeholders informed and engaged with the latest industry trends and company news.
• Email Copywriting: Create persuasive email copy for campaigns that effectively communicate the company’s value proposition and drive engagement.
• Social Media Content: Produce engaging captions and posts for platforms like LinkedIn, tailored to a professional audience in the financial sector.
• Ad Buying Support: Assist with ad buying strategies on platforms like LinkedIn, optimizing content for maximum reach and impact (experience in this area is beneficial but not required).
• Cross-functional Collaboration: Work closely with the marketing and communications teams to ensure content aligns with overall business goals and branding.
  

What Success Looks Like:

• Increased Engagement: Your strategic and informative content has significantly improved engagement rates on emails and social media platforms.
• Enhanced Brand Visibility: Through your effective copywriting and content creation, the company has strengthened its presence in the financial services sector.
• Targeted Communication Impact: Your work has effectively communicated complex financial concepts to a sophisticated audience, enhancing their understanding and appreciation of the company’s offerings.
  

Required Skills and Qualifications:

• Industry Experience: Proven experience in finance, banking, or private equity is essential. A strong grasp of related fields like wealth management, venture capital, and private equity markets is highly preferred.
• Copywriting Expertise: Exceptional writing skills with the ability to produce clear, persuasive, and engaging content for a B2B audience.
• Digital Proficiency: Experience with LinkedIn and other digital platforms, and skills in ad buying are a huge advantage.
• Understanding of Financial Concepts: Ability to understand and articulate complex financial information in a way that is accessible and engaging.
• Creativity and Precision: Innovative thinking with meticulous attention to detail, ensuring all content is accurate and effective.
• Collaborative Skills: Strong ability to collaborate with team members and stakeholders to ensure content meets the strategic goals of the organization.