Senior Campaign Executive B2B PR

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has grown from startup to multinational in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency its people and client campaigns have won many awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF) a nonprofit charitable entity. Since its launch it has funded over 1000 causes. The TLF promotes a wide variety of social cultural and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries businesses government and nonprofits. In 2021 the TLF granted $1 million to small and large causes all over the globe. The goal in 2023 is to grant $5 million. Community charities are championed by employees who in addition to the financial donation volunteer their time and skills to leverage effectiveness.

Purpose of the role
The Senior Campaign Executive is responsible for daytoday media liaison and project management within accounts.As the most mediafocused role within the Account Servicing team a Senior Campaign Executive will thrive onsuccessfully pitching their clients stories to the media. This person integrates social media into PR campaigns and
has the necessary skills to communicate effectively with their clients teams and media contacts.

Key responsibilities and tasks

Client Management
Assists the Campaign Managers and Campaign Directors with the management of clients and projects
Offers thoughtful advice and recommendations to clients and team regarding media strategy tactics andmedia opportunities
Maintains assigned relationships with clients establishing self and TEAM LEWIS as an invaluable longterm partner for marketing and communications services
Manages communication with select clients and ensures deadlines and service agreements are metconsistently
Participates in the business development process by supporting with pitch preparation and research

Media Relations
Understands and avidly follows the news agenda positioning clients and products within the wider newsnarrative
Directly pitches engaging content to journalists bloggers and analysts on an ongoing basis
Assists in the management of press/analyst tours briefings and meetings
Reviews and refines campaign programs at a tactical level ensuring ongoing relevance and adaptingplans where necessary
Deploys rapid response to breaking news on behalf of clients reacting quickly to emerging stories in linewith client profiles
Researches identifies and approaches appropriate media contacts (eg. journalists bloggers analysts) onan ongoing basis
Identifies and secures standing opportunities such as columns and Q&As with a wide range of industryand national news platforms
Continually builds a solid understanding of the media landscape across national regional industry specific and vertical channels
Attends and coordinates industry events with a view to growing and strengthening individual and TEAMLEWIS media network

Content
Drafts a broad range of written materials including biographies briefing documents media alertssoundbites Q&As backgrounders and boilerplates ensuring a consistent level of highquality content
Creates press materials and compelling content for both traditional and digital media
Creates valuable and insightful briefing sheets to assist clients with their press communications
Understands and develops knowledge around how to find a good news angle or hook
Takes a developmental approach to improving writing ability adapting and refining style to suit the needsof the client
Works with content specialists to ensure a consistent level of quality for all written content
Uses insight to create valuable briefing sheets for clients to use during their press briefings
Reviews content drafted by Campaign Executives/Campaign Coordinators providing feedback andguidance

Digital / Social media
Uses social media platforms to expand own network develop media relationships and positively impactclient results
Pitches additional digital content including infographics animations and video to support written contentand client aims
Uses social media and proactively explores new tools solutions and processes to continuously evolve andoptimize client PR campaigns
Provides social media insight as well as execution and management of related digital activity
Works collaboratively with the digital teams to increase the utilization of digital services

Team working and development
Mentors and provides advice to graduates and campaign executives within direct and wider team
Ensures personal objectives are met on an ongoing basis as well as meeting all deliverable clientobjectives
Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of clientduties
Works closely with line manager to maximize own strengths improve weaknesses and support individualand team career development
Supports with the training of graduates and interns wherever possible
Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and developknowledge

Reporting and analysis
Tracks and reports on media activity including coverage reports press clippings online mediaengagement
Reviews reports and metrics prepared by Campaign Executives/Campaign Coordinators
Ensures that all account activity and results are reported back to the Senior Campaign Executive /Campaign Manager / Campaign Director
Communicates account performance internally at account reviews
Provides reports to the Campaign Director or senior management team on request

About you
Relevant experience of working in a B2B corporate consumer or digital communications agencyenvironment at an Campaign Executive or Senior Campaign Executive level
Attention to detail
Proven written ability in English and local languages
Creative thinking
Understanding of client business issues and requirements
Highly developed presentation skills
Thorough knowledge of the media landscape
Understanding of market research and analysis
Ability to motivate and lead a team
Ability to delegate effectively
Calmness under pressure and ability to achieve tight deadlines
Ability to interact with confidence at boardlevel with clients
Proven ability to keep abreast of current affairs and relate them to client situations

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

The expected salary range for the position is between $K $K. Base annual salary is determined by factors such as location experience and expertise.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.