Performance Marketing Specialist

Do you have a passion for mobile apps and a proven track record of driving app installs through paid advertising

TechMero a leading digital marketing agency is seeking a talented Performance Marketing Specialist to join our growing team. In this exciting role youll be responsible for developing and executing datadriven paid advertising campaigns to acquire new users for our clients mobile apps.

Were looking for a handson expert who thrives in a fastpaced environment. If youve got at least $1000/month of experience managing Google Ads campaigns yourself we want to hear from you!

Heres what youll be doing:

Paid Advertising Campaign Management:

• Develop and execute comprehensive paid advertising campaigns across Google Search Discovery Display and Youtube for TechMeros mobile apps.
• Conduct indepth keyword research to identify relevant terms and target the right audience.
• Craft highperforming ad copy that resonates with target users and drives installs.
• Create launch and manage new ad campaigns optimizing bids budgets and targeting settings for maximum impact.
• Conduct A/B tests on various elements of your campaigns (ad copy landing pages targeting options) to identify the most effective combinations.
• Analyze campaign performance data using Google Ads reporting tools and other analytics platforms.
• Generate weekly and monthly reports that track key performance indicators (KPIs) such as impressions clicks costperinstall (CPI) and return on ad spend (ROAS).
• Monitor campaign budgets and make adjustments as needed to ensure efficient spending.
• Stay updated on the latest Google Ads features and best practices to continuously improve campaign performance.

App Marketing Expertise:

• Collaborate with product owners to understand their specific app goals and target audience.
• Develop a deep understanding of mobile app marketing KPIs (e.g. impressions clicks installs inapp activity) and how they relate to campaign success.
• Analyze app store data and user behavior to identify areas for improvement.
• Recommend strategies to enhance the apps user experience and increase user engagement.

Reporting and Analysis:

• Compile and analyze data from various sources (Google Ads app analytics platforms etc.) to gain insights into campaign effectiveness.
• Generate clear and concise reports that communicate key findings and recommendations to Product owners.
• Track trends and identify opportunities to improve overall marketing performance.
• Present data and recommendations in a clear and actionable way.

Additional Responsibilities:

• Stay abreast of industry trends and best practices in paid advertising and mobile app marketing.
• Research and identify new tools and technologies that can improve campaign performance.
• Collaborate with other team members (design development) to ensure a seamless user experience across marketing channels.
• May assist with content creation for marketing initiatives (e.g. blog posts social media content).

To be successful youll need:

• Proven experience managing paid advertising campaigns particularly with Google Ads.
• A strong understanding of mobile app marketing KPIs.
• Excellent analytical and problemsolving skills.
• The ability to manage multiple projects and meet deadlines.
• Topnotch written and verbal communication skills.
• A collaborative and resultsoriented mindset.

Bonus points if you have:

• Experience in other paid advertising platforms (Facebook Instagram).
• Experience with app analytics tools.
• Copywriting or design skills.

At TechMero we believe in worklife balance. You wont be expected to work overtime! We offer a dynamic work environment where youll be at the forefront of the mobile app marketing industry. Join us and help build the next generation of mobile apps!

Ready to take your career to the next level Apply today!

Job Location Vadodara (WFO).