Field Marketing Manager
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Job Description
About TrusTrace
About the Role
As we are scaling significantly we need to expand our efforts and ensure we have a strong local understanding and collaboration in our key markets. As a Field Marketing Manager for North America you will play a crucial role in developing and executing localized marketing strategies to increase brand awareness support our sales efforts and generate leads. You will be responsible for our regional marketing PR and event strategy and plan and for building relationships with key stakeholders.
While you are responsible for your region we are all about teamwork and knowledgesharing and you will work closely with your colleagues in the regional and global sales team as well as digital & content marketing communications graphic design and product as well as agencies and other partners.
Key areas of responsibilities
Establishing TrusTrace as the recognized leader in supply chain traceability and compliance data management. This includes:
- Develop and execute regional marketing plans in collaboration with local sales and corporate marketing.
- Drive lead generation: Implement lead generation campaigns and initiatives to increase awareness generate qualified leads and support the sales teams efforts. Monitor campaign performance and optimize strategies for maximum effectiveness.
- Coordinate and execute events: Plan organize and execute regional events such as trade shows conferences seminars and user group meetings. Manage all aspects of event logistics including budgeting vendor coordination content creation booth setup and postevent followup.
- Content creation and localization: Collaborate with the content marketing team to develop localized marketing collateral including emails landing pages social media content and sales enablement materials. Ensure consistent messaging and branding across all marketing channels.
- Relationship building: Establish and maintain relationships with key customers partners industry influencers and local organizations to promote TrusTrace and drive customer engagement. Identify and pursue comarketing opportunities to expand our reach in the region.
- Market analysis and reporting: Monitor regional market trends competitive landscape and customer insights. Provide regular reports on marketing campaign performance ROI and key learnings. Use datadriven insights to optimize marketing strategies.
- Crossfunctional collaboration: Work closely with the sales team to align marketing activities with their objectives support their initiatives and provide necessary marketing materials and tools. Collaborate with product management to gather market feedback and contribute to product positioning.
Who are you
You are a goal oriented positive thinker that understands how strong brand communication will drive awareness consideration preference and ultimately sales growth. You thrive building stories and giving them legs and are comfortable talking about a wide range of topics such as net zero targets transparency and traceability ethics in fashion sustainable retailing and ethical sourcing.
You have excellent written and oral communication skills in English and love both crafting strategies and the getting into the nitty gritties of a perfectly executed event.
As a team player you are humble you inspire people around you and you are used to putting the team first. You are eager to drive change and break new grounds.As we are a software company being tech savvy doesnt hurt either.
You have
- A degree or the equivalent in communication and/or marketing
- Minimum 5 years of experience in marketing communications and events
- Proven experience in field marketing preferably in SaaS or B2B technology and/or fashion
- Strong understanding of fullfunnel marketing strategy and execution from driving awareness to generating demand and leads.
- Excellent project management skills with the ability to manage multiple campaigns and events simultaneously and meet deadlines.
- Familiarity with marketing automation platforms CRM systems and digital marketing tools.
- Strong communication and interpersonal skills with the ability to build relationships and influence stakeholders at all levels.
- A creative innovative and fast mind
- Datadriven mindset with proficiency in analyzing campaign performance metrics and making databacked decisions.
- Experience in collaborative working relationships with multiple agencies and stakeholders
- Native or excellent English in speaking and writing.
- Willingness to travel regularly within the US and Canada.
What do we offer
- The opportunity to drive change and break new grounds to enhance and strengthen the visual identity of a growing global scaleup company committed to accelerate sustainable transformation in fashion.
- A collaborative mulitculturaland innovative work environment where your ideas and contributions are valued.
- The chance to make a significant impact on the future of the fashion and retail through technology.
This role is a full time employment based in New Jersey.
The base salary for this position is in the range of $90 000 $120000 salary will be determined based on education experience location and role.
Employment Type
Full Time
Key Skills
