Digital Marketing Specialist

Overview:

Key Responsibilities:

• Develop and manage digital marketing campaigns
• Optimize content for the website and social networking channels
• Conduct market research and analyze consumer behavior
• Create and manage email marketing campaigns
• Measure and report performance of all digital marketing campaigns
• Identify trends and insights to optimize spend and performance
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate endtoend customer experience
• Monitor competition and provide suggestions for improvement
• Brainstorm new and creative growth strategies
• Plan execute and measure experiments and conversion tests
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
• Attend events and conferences to stay uptodate with the latest digital marketing trends
• Stay abreast of industry trends and best practices in online marketing and measurement

Required Qualifications:

• Bachelors degree in Marketing or relevant field
• Proven work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement
• Excellent written and verbal communication skills
• Ability to manage multiple projects and prioritize tasks effectively
• Detailoriented with the ability to work in a fastpaced environment
• Team player with a proactive and positive attitude
• Certification in Google Analytics Google AdWords or related certifications is a plus
• Proficiency in MS Office and Adobe Creative Suite
• Experience with A/B and multivariate experiments

seo,sem,analytics,content creation,digital marketing,campaigns,landing pages