Digital Marketing Specialist

Overview:

Key Responsibilities:

• Develop and manage digital marketing campaigns
• Conduct extensive keyword research and analysis for SEO and SEM
• Oversee social media strategy and content creation
• Utilize web analytics tools to measure and report on performance metrics
• Create and optimize landing pages for maximum conversion
• Collaborate with internal teams to optimize user experience
• Implement email marketing campaigns and automation
• Manage and optimize payperclick (PPC) campaigns
• Produce engaging and SEOfriendly content
• Stay abreast of industry trends and best practices
• Monitor and analyze competitors digital marketing strategies
• Conduct A/B testing to improve conversion rates
• Identify new digital marketing opportunities and technologies
• Track and report on digital marketing KPIs
• Support the overall marketing team with various tasks as needed

Required Qualifications:

• Bachelors degree in Marketing Communications or related field
• Proven experience in digital marketing or similar role
• Demonstrable expertise in SEO SEM and social media marketing
• Proficiency in web analytics tools (e.g. Google Analytics Adobe Analytics)
• Experience with email marketing platforms and marketing automation tools
• Indepth understanding of PPC campaign management and optimization
• Strong copywriting skills and ability to create engaging content
• Knowledge of A/B testing and conversion rate optimization
• Familiarity with content management systems (e.g. WordPress Drupal)
• Excellent analytical and multitasking skills
• Uptodate with the latest trends and best practices in digital marketing
• Ability to work effectively in a fastpaced dynamic environment
• Strong communication and interpersonal abilities
• Certifications in digital marketing (e.g. Google AdWords HubSpot) a plus
• Experience with graphic design and video editing software is an advantage

seo,sem,analytics,content creation,digital marketing