Store Layout and Design: Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing onbrand and in line with current trends.
Window Displays: Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes props and lighting to attract attention and drive foot traffic.
Product Presentation: Arrange merchandise within the store to create visually compelling presentations that emphasize product features benefits and styling. Ensure that displays are organized wellstocked and easy for customers to navigate.
Visual Merchandising Guidelines: Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance.
Seasonal Campaigns: Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns promotions and events. Ensure that displays align with campaign messaging and objectives.
Inventory Management: Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props and order supplies as necessary.
Store Visuals Maintenance: Regularly inspect and maintain store visuals including displays signage and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers.
Competitor Analysis: Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations.
Customer Feedback and Insights: Solicit feedback from customers regarding store visuals and displays. Use customer insights to make datadriven decisions and continuously improve the shopping experience.
Requirements
Min: Graduation
Prior experience in visual merchandising for an apparel retail brand
Trade marketing, Campaign, Brand Management, Content, Budget, CRM, Colloboration, Performance Tracking, Brand Positioning, PR, Online, Offline, Digital, advertising, Display, Merchandising