Social Media Manager

About Aira

We are a nextgeneration home energy champion pushing boundaries for a sustainable future. We passionately believe that creating smart sustainable homes is our way to make a positive impact in the world. Cleanenergy tech is purposeful work.

About The Role:

Reporting to the Head of Brand & Product Marketing were looking for a datadriven marketer to build the global social strategy take ownership of our global social media channels working with our local social marketing leads to ensure consistencies in strategy and execution; and also building and owning Airas global brand voice on social media. Youll be a key member of the marketing community and have a direct impact on the growth of the business. This position has dual global and local UK responsibilities and the main mission of this role is to ensure Aira is bestinclass across all social channels and create compelling content to engage with new consumers and our Aira community. This mission is fundamental to the company wide ambition of opening up a nascent category and becoming the brand synonymous with it.

Responsibilities:

• Leadership and ownership of our social marketing strategy and activities across Facebook Instagram YouTube Twitter and any other channel we choose for both Global and UK activities.
• Delivering all organic and global social media efforts from posts to embedded campaigns and working closely with our local teams to help nurture market and languagespecific social communities
• Content making and shooting of social first video and static image content (selfcreated) plus collaboration with our country marketing teams to create relevant content for each market considering influencers partnerships and other social tactics to drive awareness and sales.
• Development and accountability for yearly social goals and KPIs that deliver brand and business sales growth.
• Build outstanding relationships with key social media partners and marketing technology suppliers.
• Deliver test and learn new growth strategies across the year with the goal to make them part of our always on approach
• Manage any organic social budget and ensure all purchase orders and invoices are correctly processed.

About You:

• You have 5 years experience leading social media for a direct to consumer brand
• You are a superb communicator with a flair for copy and a natural at making seemingly complex things very simple for our customers.
• You are a content creator and excited to make your own social first video and static content and lead the process across filming posting and community management.
• You are someone who can demonstrate strong relationship building based upon mutual trust and great communications and who thrives on building a high performance customer obsessed culture.
• You have great interpersonal skills and proven ability to operate effectively with other members of the business in product design commercial & development in order to ensure that cross functional initiatives are effectively executed
• You will be happy to get your hands dirty and live within relatively confined budgets
• You will also be able to demonstrate you are organised and can multitask in a friendly specialised fast paced intellectually challenging proactive environment and work quickly to master detail under pressure. The ability to remain calm and bring order to complex tasks with tight deadlines is essential.
• You have a flair for innovation an entrepreneurial mindset and working in a startup environment no task is beneath you and new challenges are actively sought out.

About your experience:

• You are a natural at social media marketing understanding data and gleaning insights for future campaigns.
• You have experience at creating highly engaging content preferably in the tech space aligned to the overall marketing strategy.
• You have experience in running social campaigns across all social platforms
• You have a good understanding of the fast evolving digital marketing environment
• You have exceptional data interpretation and manipulation skills and experience

Our Brand mission:

Burning fossil fuels just to be comfortable in our own homes is a solution from a different age and every day the evidence becomes clearer: its a solution thats killing our planet.
Residential heating is the single greatest contributor to household carbon emissions far beyond anything that can be addressed through changes in diet or travel.

We live in a time of incredible innovation but too few of us have been able to share in the benefits.We want to change that. At Vibe we think its time everyone was given the tools they need to make a difference. We want to put the smartest technology in your handsso you can master the elements and tap into the clean free energy thats all around you. Were putting you back in control of your homes energy.So you can choose the future we all need.

What is in it for you

• Competitive Salary
• 25 days annual leave bank holidays
• Health Cash Plan
• Reward Gateway (shopping discount)
• Life insurance

At Aira Were not just champions of nextgeneration energy were champions in Diversity and Inclusion too. We believe that a diverse workforce sparks innovation and creativity and enables us to better serve our customers and communities. We encourage individuals from all backgrounds cultures and perspectives to join our team. We will never accept any form of discrimination and believe that together we can drive a new era for our people and planet.