B2B Senior Performance Marketing Manager mfd

ABOUT THE ROLE:

You will be part of our Demand Generation team and responsible for lead generation and optimization of the campaigns across all the paid search (Google Bing Capterra) and social channels (Facebook LinkedIn etc.). We are looking for a marketer with strong expertise in SEA PPC & paid social ideally with a background in the B2B SaaS world.

ONCE YOU ARE HERE YOU WILL:

• Work with the demand generation lead to create develop and implement effective paid search and paid social strategies
• Manage (handson) and optimize the demand generation campaigns across multiple ad networks such as Google Ads Bing Ads Capterra (Capterra GetApp SoftwareAdvice) LinkedIn Facebook etc.
• Analyze data across different funnel stages and identify trends and opportunities for improvement using HubSpot Looker and advertising platforms
• Manage paid performance budget ensure campaigns are delivered on time and within budget
• Optimize bidding creatives and audiences between ad networks to reach the best possible efficiency and desired volumes of Leads MQLs and SQLs
• Produce engaging clear & concise copy for paid search and paid social campaigns
• Work closely with digital experience manager to actively create new landing pages measure and execute A/B tests for landing pages ad copies and creatives
• Cooperate with the content and design departments to coordinate the internal production of advertising material
• Track daily weekly & monthly KPIs to ensure we are pacing well against targets
• Ensure accurate tracking of campaign engagement in Google Analytics 4 (GA4) Hubspot and Looker
• Stay on top of the trends and techniques development in online advertising as its a very dynamic field

WHAT YOU SHOULD BRING TO THE TABLE:

• 3 to 6 years of experience in performance marketing management and high volume independent lead generation marketing
• Extensive handson experience with managing campaigns on paid social and Google Ads owning the respective 7digit yearly budget
• Solid experience working with web tracking and analytics platforms such as Google Analytics Google tag Manager Hubspot etc.
• A passionate and organized selfstarter as well as detailoriented with the ability to work independently and manage multiple projects
• Intermediate to advanced analytical knowledge. You are more than comfortable with Microsoft Excel/ Google Sheets (e.g vlookup pivot etc.). Experience with BI tools such as Looker is a plus
• Experience with paid ads across software research platforms (e.g. Capterra GetApp Software Advice) is a plus but not required
• The ability to assess data draw conclusions develop actionable insights and present defined next steps
• Experience with programmatic display campaigns is a plus but not required
• Excellent communication skills to work with crossfunctional team members to ensure campaigns success.

WHAT WE OFFER:

• Unlimited contract
• 30 vacation days
• International collaborative environment
• Learning budget at your disposal
• Mental health support
• Flexible environment where you can pitch in ideas

WHY YOU SHOULD WORK FOR US:

• The right attitude: modern methods and a diverse creative workspace with an open and international culture
• Everyone for the product: Together we create a flexible highly scalable product with stateoftheart technologies. We can only succeed if everyone works as a team
• Healthy Growth: Growing our company means growing everyone in the team. We love to share knowledge and learn
• A great environment: Flexible and familyfriendly environment bright and easily accessible offices modern software and hardware
• High flexibility degree: Prefer to work early or late at night Do you have to pick up your children from kindergarten Do you prefer working abroad We believe in results and motivated employees

Do you want this job

Wed love to hear from you! Apply directly via the form below.

Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race color religious belief ethnic origin nationality sex gender identity sexual orientation disability age military or veteran status or any other basis protected by applicable local state or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.

Find out more about our .