Digital Marketing Specialist

Digital Marketing Specialist Job Description

Role/Title: Digital Marketing Specialist

Department: Sales & Marketing

Location: Open

Date: January 2024

Reports to: Director Marketing/Communications

Job Summary:

The ideal candidate will have a strong background in Google Analytics SEO PayPer

Click (PPC) and other digital marketing strategies to drive online presence and achieve business goals.

JLG Core Value Expectations:

Live with INTEGRITY Reliably do the right thing

Operate with ACCOUNTABILITY Take responsibility for your actions

Communicate with CANDOR Be open honest and sincere

Win with TEAMWORK Be collaborative as a team to achieve a common goal

Essential Function:

Campaign Coordination:

Collaborate with the marketing team to plan and execute digital campaigns across various channels (social media email PPC SEO etc.).

Coordinate timelines resources and tasks to ensure smooth campaign execution.

Monitor campaign performance and provide reports to analyze the effectiveness of each campaign.

Content Management:

Assist in content creation and management across digital platforms

Ensure content is aligned with brand voice messaging and SEO strategies.

Schedule and publish content on various platforms maintaining content calendars.

Social Media Management:

Create curate and schedule engaging social media content.

Monitor social channels engage with the audience and respond to inquiries or comments.

Analyze social media insights and metrics to optimize content and strategy.

Email Marketing:

Manage email lists segmentations and automation workflows.

Help in the creation and execution of email marketing campaigns.

Monitor email performance metrics and suggest improvements.

Analytics and reporting:

Work with Marketing Director to generate regular reports on key performance

indicators (KPIs) and provide insights for optimization.

SEO and SEM Support:

Assist in keyword research onpage optimization and linkbuilding efforts to improve search engine rankings.

Support paid advertising campaigns (Google Ads etc.) by monitoring performance and making suggestions for optimization.

Qualifications Required:

Bachelors degree in Marketing Digital Marketing or a related field.

Proven experience as a Digital Marketing Specialist or similar role.

Indepth knowledge of Google Analytics SEO PPC social media platforms and email marketing.

Strong analytical and data interpretation skills.

Excellent communication and interpersonal skills.

Creative thinking and problemsolving abilities.

Work Environment:

Physical Demands:

Travel

Other Duties:

KPI s:

Website Traffic and User Engagement: Monitor and increase website traffic timeonsite and other relevant engagement metrics.

Conversion Rates: Track and optimize conversion rates for key actions such as lead generation.

SEO Performance: Improve organic search rankings and visibility for key industryrelated keywords.

PPC ROI: Maximize return on investment for payperclick campaigns through effective budget management and optimization.

Email Marketing Performance: Monitor open rates clickthrough rates and unsubscribes.

Requirements

Benefits