Digital Marketing Executive

"Drucareis a growing Health-tech company with a history of developing innovative solutions in Healthcare domain. We are a team of motivated individuals that help each other do remarkable things every day. Drucarians are active learners, have a positive impact in the Healthcare sector and do exceptional work. We face challenges together and we win together. And together, we deliver world-class solutions that transform the way Providers and Patients uses technology.

Apart from developing a world-leading SaaS Platform, we believe in constantly enriching our culture with-in, and make it an abode for Drucarians. We balance super hard work with having a lot of fun. In order to achieve this, we are looking to expand the team.

Drucare is seeking a Digital Marketing Executivewho is smart, curious and loves the challenge of solving problems that improve people s lives. Our comprehensive Healthcare management platform is built on the latest tech stack and cloud technologies. You ll collaborate with a fun and close-knit agile team to architect, implement, test and continuously deliver new features and solutions to our Healthcare customers.

Drucareis a HealthTech company building the cloud-based IT Infrastructure for the entire healthcare ecosystem, offering subscription based (SaaS) services to all the stake holders namely people, providers and partners. This comprehensive platform DrucareONE offers end-to-end services for patients, doctors, hospitals, pharmacies, diagnostics, payers etc. of any size and number.

DrucareONE is built to scale globally and we are an Advanced Technology Partner for Amazon Web Services (AWS).

Requirements

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Identifying target audiences and devising digital campaigns that engage, inform and motivate

Optimizing landing pages and user funnels

knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

knowledge of ad serving tools (e.g., DART, Atlas)

setting up and optimizing Google Adwords campaigns

knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

Benefits:

Provident Fund

ESIC

Health Insurance

Yearly Hikes

Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Identifying target audiences and devising digital campaigns that engage, inform and motivate Optimizing landing pages and user funnels knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) knowledge of ad serving tools (e.g., DART, Atlas) setting up and optimizing Google Adwords campaigns knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement