Media Buyer

Job Description

• Help identify target audiences and plan media campaigns.
• Compare and negotiate rates, ad space, and airtime.
• Optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Experiment with new platforms and channels
• Ensure ads are creative and displayed appropriately
• Monitor costs and return on investment (ROI)
• Report to clients and build long-term relationships
• Equip clients' brief with an interactive strategic digital marketing plan.
• Responsible for design and execute integrated digital media campaigns.
• Analyzing business performance with the help of digital tools and reports.
• Developing performance campaigns on Facebook / Instagram and Google.
• Ad-Words.
• Generating Leads campaigns (s) through a different platform (s).
• Setting digital campaigns on Snapchat and Twitter.
• Monitoring digital campaigns on different platforms.
• Generating Search engine marketing (SEM) campaigns.
• Producing keyword analysis and research.
• Providing competitive analysis and research.
• Providing competitive analysis and media reporting.
• Producing digital campaign execution and reporting.
• Creating media plans and media strategy.

Job Requirements

• Manage Social Media Platforms experience.
• Proven experience as Media Buyer or similar role; experience in digital media is preferred
• Familiarity with media-buying, planning and research
• Interest in following advertising and media trends
• Working knowledge of media analytics software (e.g. comScore)
• Excellent communication and negotiation skills
• Organizational and multitasking abilities
• Attention to detail
• Critical thinking skills
• BSc/BA in Marketing, Advertising or related field