Marketplace Performance Executive

Job Description

• Plan execute and optimize end-to-end paid advertising campaigns across multiple marketplace platforms.
• Analyze campaign performance and continuously optimize key metrics such as ROAS CTR CPC CPM CPA and CVR.
• Design and run structured experiments on ad creatives copy landing pages and audience segments to improve performance.
• Collaborate with internal teams (Commercial Creator Marketing Creative and Live Streaming) to align product assortment promotional calendars and content strategies for optimal paid performance.
• Build and maintain strong relationships with clients and platform partners to stay updated on the latest marketplace advertising features and developments.
• Develop and manage comprehensive media plans and budget allocations across platforms including Shopee Lazada TikTok Shop and CPAS (Meta Ads).
• Prepare comprehensive performance reports on a weekly monthly quarterly and annual basis.
• Develop full-funnel advertising strategies covering Brand Awareness Prospecting Retargeting and Lookalike audience modeling.
• Manage Collaborative Ads (CPAS) on Meta to drive high-intent external traffic to marketplace product pages.
• Conduct ongoing keyword research and implement effective bidding strategies (manual vs. auto-bidding) to maintain cost efficiency.

Requirements

• 13 years of experience in performance marketing with a strong focus on marketplace advertising platforms such as Shopee Lazada TikTok and CPAS.
• Solid understanding of paid media metrics marketplace dashboards Meta Ads Manager Google Ads and data analysis with the ability to translate insights into actionable strategies.
• Strong knowledge of market trends platform algorithms and audience behavior.
• Confident in presenting campaign results insights and strategic recommendations to clients.
• Prior experience working in a creative or marketing agency or advertising platform is a plus.
• Proven experience in managing multi-channel client advertising campaigns.
• Proficient in Microsoft Excel and/or Google Sheets (Pivot Tables VLOOKUP etc.) and data visualization.

Why Join Us

• Opportunity to work with fast growing company.
• Exposure to multiple online marketplaces.
• Learning driven and collaborative work environment.