Senior Manager Digital Marketing

About the Role

We are looking for a Senior Manager Digital Marketing to own and drive demand generation for Freshservice our IT service management product. This is a high-impact leadership role responsible for delivering Marketing Qualified Contacts (MQCs) pipeline and revenue through a full-funnel digital marketing strategy across paid and owned channels.

You will lead a team of marketers and work closely with Sales Marketing Web Analytics Ops and PMM to build and execute campaigns that drive measurable business outcomes. You will set the strategy make key investment decisions to maximize ROI and ensure the team has the direction and clarity needed to deliver on ambitious growth goals.

The ideal candidate combines strategic thinking with hands-on expertise in ad platforms a strong command of analytics and measurement and a deep understanding of how AI is reshaping digital marketing execution. You are as comfortable presenting an exec-ready readout as you are digging into campaign performance data.

Key Responsibilities:

Strategy & Growth

• Own the digital marketing strategy for Freshservice driving MQCs pipeline and revenue targets

• Define channel mix and investment strategy across paid search social display video and programmatic

• Make key budget allocation decisions to maximize ROI across the full funnel

• Identify growth opportunities and translate them into actionable prioritized campaign plans

Ad Platform Expertise & AI-Driven Execution

• Lead strategy and execution across Google Ads LinkedIn Meta Reddit YouTube and DV360

• Stay ahead of platform changes and AI-native features (smart bidding Performance Max AI creative tools) and apply them to drive efficiency

• Leverage automation and AI tooling to run a leaner faster and higher-performing demand gen engine

• Drive continuous experimentation on creative audience and bidding strategies to improve performance

Analytics Measurement & Budget Management

• Own reporting dashboards and performance readouts for the digital marketing function

• Manage the Annual Operating Plan (AOP) budget tracking and forecasting for the team

• Build a rigorous measurement framework that connects digital activity to MQCs pipeline and revenue

• Partner with Analytics to ensure clean attribution accurate tracking and actionable insights

Stakeholder Management

• Build and maintain strong working relationships with Sales Marketing Web Ops Analytics and PMM

• Deliver exec-ready reviews and readouts that clearly communicate performance strategy and trade-offs

• Align cross-functional teams around shared goals timelines and campaign plans

• Represent the digital marketing function in leadership and planning forums

People Leadership

• Lead mentor and develop a team of digital marketers investing in their growth and career progression

• Provide clear direction on key initiatives and projects so the team can execute with confidence

• Foster a culture of performance accountability and continuous learning within the team

• Remove blockers set priorities and ensure the team is focused on the highest-impact work

Qualifications :

What Were Looking For

• 10 years in digital marketing with at least 4 years in a leadership or senior manager role

• Proven track record of driving pipeline and revenue through paid digital channels in a B2B SaaS environment

• Deep hands-on experience with Google Ads LinkedIn Meta Reddit YouTube and DV360

• Strong understanding of how AI and automation are evolving across ad platforms and the ability to operationalize these capabilities

• Excellent analytical skills with experience owning budgets forecasting and AOP planning

• Strong people manager with a genuine investment in team development and performance

• Ability to produce exec-ready reporting and communicate clearly with senior stakeholders

• Experience working cross-functionally across Sales Marketing Ops Analytics and PMM

Nice to Have

• Experience marketing an ITSM ITOM or enterprise SaaS product

• Familiarity with intent-based targeting

• Hands-on experience with AI tools for creative generation audience modeling or predictive bidding

Additional Information :

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time