Job Description

Job Description: Animal Identification & Microchipping Sales (All India)

Role Purpose :

To drive sales adoption and market penetration of Animal identification and traceability solutions including microchipping ear tagging and related digital systems by working with livestock owners dairy farms government bodies institutions and channel partners across India.

Key Responsibilities

Sales & Business Development

• Promote and sell animal identification solutions (Animal tags microchips readers traceability systems)
• Develop business opportunities with: Dairy farms & organized livestock farms Government animal husbandry departments FPOs cooperatives and NGOs Veterinary institutions and integrators
• Achieve assigned sales targets (volume revenue geographic coverage)
• Identify and drive state-level and national tenders/projects related to animal traceability
• Execute field visits demonstrations and pilot projects

Customer Education & Adoption

• Educate farmers veterinarians and officials on: Benefits of animal identification (traceability disease control insurance productivity) Importance of microchipping in livestock management
• Explain technology in simple practical farmer-friendly language
• Support onboarding and coordinate with technical teams for implementation
• Ensure customer satisfaction renewals and long-term adoption

Channel & Stakeholder Management

• Work closely with: Distributors dealers and channel partners Government stakeholders (AH departments NDLM projects) Veterinarians and influencers
• Support marketing activities: Farmer awareness programs Veterinary camps Livestock expos and field events

Project & Institutional Sales

• Engage in large-scale identification programs (government & institutional)
• Coordinate execution of bulk tagging/microchipping drives
• Manage documentation compliance and reporting for institutional projects

Reporting & Market Intelligence

• Maintain accurate sales reports CRM/MCL updates and visit reports
• Track competitor activities pricing trends and policy changes
• Share field insights and farmer feedback with management

Qualification Experience & Education

Education

• Graduate/Postgraduate (Veterinary Science Animal Husbandry Agriculture or related field preferred)

Experience

• 15 years in: Animal health / livestock industry Dairy inputs / farm equipment Identification systems / agri-tech / government projects
• Experience in institutional or tender-based sales is an advantage
• Freshers with strong livestock exposure and field orientation may be considered

Skills & Competencies

• Strong communication and relationship-building skills
• Ability to explain technical solutions in simple local language
• Understanding of livestock management & traceability concepts
• Experience in dealing with government stakeholders (added advantage)
• Willingness to travel extensively across regions/states
• Comfortable using smartphones apps and digital reporting tools

What We Offer

• Competitive salary performance-based incentives
• Exposure to national livestock traceability programs
• Structured training on identification and digital livestock solutions
• Opportunity to work with a global leader in animal health
• Career growth in high-impact large-scale livestock programs

Positioning Change (Key Upgrade)

This version shifts the role from: Only farm-level tech sales
to National-level livestock identification government institutional sales role

Required Skills:

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

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