Manager Senior Manager – Consumer Insights

Location: Mumbai
Experience: 5 Years
Industry: Consumer / FMCG / Consumer Healthcare
Function: Consumer Insights / Market Research

We are looking for a dynamic and driven professional to build and scale the Consumer Insights function. The role will lead research initiatives end-to-end generate actionable consumer and market insights influence business decisions and support marketing and business growth.

1. Consumer & Market Research

• Lead qualitative and quantitative research programs.
• Own research projects from scoping to execution and final recommendations.
• Collaborate with internal stakeholders and external research agencies.
• Identify emerging consumer category and market trends.

2. Marketing & Business Insights

• Drive brand health campaign performance and marketing effectiveness reporting.
• Provide insights for weekly monthly and quarterly business reviews.
• Analyse consumer behaviour brand equity and market opportunities.
• Support business forecasting through data-driven insights.

3. Consumer Segmentation & Opportunity Analysis

• Drive consumer segmentation and opportunity sizing.
• Develop actionable insights for brand and business strategy.
• Identify growth opportunities using primary and secondary research.
• Combine external market data with internal sales/business data.

4. Agile Research & Innovation

• Drive agile research methodologies and quick consumer dipsticks.
• Establish early feedback mechanisms for marketing and product initiatives.
• Evaluate innovative research approaches and methodologies.
• Measure the impact of brand content service and new initiatives.

5. Stakeholder & Agency Management

• Work closely with Sales Marketing and cross-functional teams.
• Translate research findings into clear strategic recommendations.
• Build and maintain relationships with research agencies.
• Ensure quality timely and cost-effective research execution.

• 5 years of experience in Consumer Insights / Market Research.
• Experience in a consumer-driven industry preferred.
• Strong analytical and problem-solving mindset.
• Ability to translate data into actionable business recommendations.
• Strong proficiency in MS Excel including Pivot Tables Charts and data analysis.
• Exposure to dashboards and data visualisation.
• Understanding of digital marketing and consumer behaviour is an advantage.
• Experience working in fast-paced or lean organisations preferred.
• Agency-side research experience will be an advantage.
• Excellent communication and stakeholder management skills.
• Strong ownership and ability to manage projects end-to-end.

Consumer Insights Market Research Qualitative & Quantitative Research Consumer Behaviour Brand Health Consumer Segmentation Market Trends Data Analytics Excel Dashboards Marketing Effectiveness Opportunity Sizing Research Agency Management Strategic Insights Stakeholder Management

Location: Mumbai
Experience: 5 Years
Industry: Consumer / FMCG / Consumer Healthcare

Required Skills:

Consumer Insights & Market Research Qualitative & Quantitative Research Consumer Behaviour & Segmentation Brand Health & Marketing Effectiveness Data Analysis & Business Insights Market & Category Trend Analysis Opportunity Sizing Excel Pivot Tables Charts & Macros Dashboards & Reporting Agile Research Methodologies Research Agency Management Strategic Thinking & Storytelling Stakeholder Management