Lexus marketing
Job Summary
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Strategy & Execution: Plan and execute marketing campaigns across digital and traditional channels to increase brand visibility.
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Content & social media: Create manage and distribute content (blogs social media infographics) and manage social media platforms.
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Digital Marketing & Analytics: Manage SEO/SEM email marketing and PPC campaigns analysing campaign performance via Google Analytics to produce reports.
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Market Research: Conduct in-depth research on market trends consumer behaviour and competitor activity.
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Collaboration: Work with sales and product teams to support promotional materials events and trade shows.
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Budget & ROI: Manage campaign budgets and evaluate expenditures against ROI.