Deputy Manager Marketing

KEY RESPONSIBILITIES

1. Market Intelligence & Daily Business Pulse (50%)

Provide continuous insight-led understanding of market dynamics to support strategic decisions.
Responsibilities:

• Track daily sales funnel movement traction signals and inventory shifts.
• Monitor competition: pricing propositions communication offers and site performance.
• Gather CP intelligence on sentiment triggers objections and customer expectations.
• Decode customer behaviour patterns segment movement and demand cycles.
• Build input propositions that inform marketing communication strategy.
• Recommend improvements to scripts messaging and communication hooks (execution level).

2. Corporate Communication PR & Awards (25%)

Ensure consistent high-quality communication across internal and external channels.
Responsibilities:

• Coordinate PR releases pitches approvals and coverage tracking with agencies.
• Manage awards calendar shortlist opportunities and drive timely submissions.
• Maintain communication consistency tone and quality across all corporate touchpoints.

3. Research & Audits (25%)

Strengthen organisational insight through structured audits and research execution.
Responsibilities:

• Conduct monthly project audits and ensure marketing and communication hygiene.
• Execute quarterly competition audits across product pricing messaging and experience.
• Support all research initiatives across consumer and category studies.
• Compile structured reports with clear insights and maintain organised research/audit trackers.

Required Experience:

Manager