Key Accounts Manager

ETAS provides innovative solutions for the development of embedded systems for the automotive industry and other sectors of the embedded industry. As a systems provider ETAS supplies a multifaceted portfolio that covers the range from integrated tools and tool solutions to engineering services consulting training and support. Holistic IoT security solutions are offered via ETAS subsidiary ESCRYPT. Established in 1994 ETAS GmbH is a 100-percent subsidiary of the Bosch Group with international subsidiaries and sales offices in Europe North and South America and Asia.

About the Role

ETAS India is looking for a dynamic and results-driven Key Account Manager (KAM) to drive strategic growth across key customers in the automotive and embedded software domain. This role is critical in managing end-to-end sales strengthening customer relationships and delivering business value through innovative solutions in a fast-evolving mobility landscape.

Your Mission

As a Key Account Manager you will act as the primary customer interface owning the full acquisition lifecycle—from opportunity identification to successful project handover—while ensuring long-term customer success and sustainable revenue growth.

Key Responsibilities

1. Sales & Acquisition Management

• Drive end-to-end sales and acquisition activities within assigned key accounts including contract renewals extensions pricing and standard product sales
• Develop and execute a robust acquisition and pricing strategy aligned with ETAS sales frameworks
• Identify and secure new business opportunities across OEMs and Tier customers

2. Customer & Market Intelligence

• Build a deep understanding of customer needs use cases and technology challenges
• Analyze market trends competitor landscape and customer requirements to position ETAS offerings effectively

3. Solutioning & Value Proposition

• Collaborate with regional and global solution teams to define and deliver compelling value propositions
• Drive go-to-market strategies for new solutions including India-specific business models
• Align offerings with customer expectations and future mobility trends

4. Commercial Management & Negotiation

• Prepare and release customer quotations in compliance with ETAS sales processes and governance
• Lead commercial negotiations to achieve approved targets and "bottom-line" goals
• Ensure adherence to internal business frameworks and approval processes

5. Stakeholder Management

• Coordinate with cross-functional stakeholders (solution teams project managers finance sales controlling etc.)
• Drive collaboration across global and regional teams for successful deal execution

6. Project Handover & Lifecycle Management

• Ensure smooth transition of acquired projects to delivery teams with proper documentation
• Act as a stable customer interface throughout the product lifecycle fostering long-term partnerships

7. Performance Tracking & Reporting

• Maintain transparency across sales KPIs revenue and P&L performance
• Drive business planning forecasting and acquisition reporting
• Monitor and review commercial KPIs regularly

What You Bring

• Proven experience in B2B sales preferably within automotive embedded systems or software domains
• Strong understanding of OEM and Tier-1 business landscapes
• Demonstrated success in complex deal negotiation and closure
• Strong customer-centric approach with relationship management skills
• Ability to understand and articulate technical solutions
• Excellent communication influencing and stakeholder management skills
• Experience in business planning forecasting and CRM tools
• Highly self-driven proactive and result-oriented
• Strong analytical and problem-solving capabilities

Why Join ETAS India

Join us in shaping the future of mobility by delivering cutting-edge solutions in automotive software and embedded systems. At ETAS you’ll work in a collaborative innovation-driven environment with opportunities to engage with global teams and industry-leading customers

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