Head Marketing

Role Description

Job Title

Head Marketing

Function/Department

Product Management

Reporting To (L1)

Sr. Vice President -Sales & Marketing

Reported By

Category Manager Product Manager

Location

Mumbai

State & Zone

Maharashtra

Internal Stakeholders

• Sales Sales Operations Market Development Marcom Technical Services

External Stakeholders

• Distributors Channel Partners

Role Purpose

• The role purpose of a Head of Marketing is to lead strategize and oversee all marketing efforts within Astral (MNT & NB Business).

• This senior-level role is pivotal in shaping the company's brand image market presence and customer engagement. The Head of Marketing is responsible for developing and executing effective marketing strategies that align with the company's goals and objectives

Key Responsibilities

Strategy Development

1. It involves the process of formulating a comprehensive and well-defined plan to achieve the organization's marketing goals and objectives.

2. Conduct a thorough analysis of the market landscape including industry trends competitor activities consumer behaviors and emerging opportunities.

3. Identify and segment the target audience based on demographics psychographics behavior and other relevant factors. Understanding the audience's needs preferences and pain points is crucial for crafting effective marketing strategies.

4. Positioning and Differentiation.

5. Develop the marketing mix also known as the "4Ps" - Product Price Place and Promotion. Define the products or services being offered set appropriate pricing strategies choose distribution channels and plan promotional activities.

6. Clearly communicate the developed marketing strategy to the leadership team relevant stakeholders and the marketing team.

Team Management

7. Lead mentor and manage a team of marketing professionals including managers specialists and coordinators.

8. Delegate tasks and responsibilities to team members ensuring each member's strengths are utilized effectively.

9. Foster a collaborative and creative work environment that encourages innovation and professional growth.

Brand Management

10. Developing a clear and comprehensive brand strategy that outlines the brand's purpose values positioning and differentiation from competitors. This strategy serves as a guiding framework for all brand-related activities.

11. Creating positive and consistent experiences for customers at every touchpoint with the brand

12. Conducting market research to understand consumer perceptions preferences and trends. This information helps shape the brand's strategies and ensures they stay relevant.

13. Using data and metrics to measure the effectiveness of brand management efforts. Tracking key performance indicators (KPIs) like brand awareness customer sentiment and market share can help assess the success of strategies.

14. Continuously assessing and refining brand strategies based on market feedback trends and evolving consumer need

Marketing Campaigns and Digital Marketing

15. Plan execute and oversee marketing campaigns across various channels such as digital advertising social media email marketing content marketing and traditional media.

16. Analyze campaign performance metrics to assess effectiveness and make data-driven improvements.

17. Ensure campaigns are aligned with the target audience and convey the intended message.

18. Stay updated on digital marketing trends and emerging technologies to leverage new opportunities.

Marketing Research and Analytics.

19. Conduct market research to identify consumer trends preferences and insights.

20. Use market research findings to inform product development positioning and marketing strategies.

21. Utilize data analytics tools to track and measure the effectiveness of marketing efforts.

22. Analyze key performance indicators (KPIs) such as ROI conversion rates website traffic and customer engagement.

23. Use data insights to make informed decisions and optimize marketing strategies.

Budget and Relationship Management.

24. Develop and manage the marketing budget allocating resources to different campaigns and initiatives.

25. Monitor spending to ensure efficient resource allocation and adherence to budgetary constraints.

26. Develop and manage the marketing budget allocating resources to different campaigns and initiatives.

27. Monitor spending to ensure efficient resource allocation and adherence to budgetary constraints.

Reporting and Communication

28. Prepare regular reports on marketing performance and present them to senior management and stakeholders.

29. Communicate marketing strategies goals and progress across the organization.

Job Specifications

Qualification

• A Master’s degree in marketing business administration communications or a related field is typically a minimum requirement.

Experience

• Significant experience in marketing is essential ranging from 15 to 20 Years. This experience should include progressively responsible roles in marketing branding and strategy development.

Preferred Industries

• Building Materials

• FMCG

• Paints

Competency

• Strong leadership and management skills are vital for overseeing marketing teams setting strategic direction and driving the execution of marketing initiatives.

• Ability to inspire and motivate the team provide mentorship and foster a collaborative and innovative environment.

• Ability to analyze market trends customer insights and competitive landscape to formulate effective marketing plans.

• Proficiency in brand management and creating consistent impactful messaging across various channels.

• Strong written and verbal communication skills to convey ideas strategies and concepts clearly to internal teams stakeholders and external partners.

• Deep understanding of the industry in which the company operates including market dynamics customer behaviors and competitive landscape.

• Willingness to adapt to changing market conditions and evolving consumer preferences.

• Capacity to develop innovative and creative marketing approaches to stand out in a competitive landscape.