Creative Lead

Role Title: Creative Lead

Company: IT By Design

Location: Noida / NCR preferred

Experience: 6 years

Role Summary

IT By Design is looking for a Creative Lead to define and enforce the companys visual and verbal consistency across all marketing and brand outputs. This person will ensure that standard colors design language tone and voice remain aligned with founder expectations and company identity. The role is both strategic and hands-on covering creative direction quality control campaign packaging and content execution.

Key Responsibilities

• Own the creative expression of the ITBD brand across digital social event and campaign assets.

• Define and maintain brand standards for colors typography layouts templates visual hierarchy tone and voice.

• Review and approve creative assets across design product videos blogs one pagers case studies newsletters presentations event collaterals and campaign visuals

• Partner with Performance Lifecycle and leadership teams to ensure every outward-facing communication is polished and on-brand.

• Build scalable creative systems style guides and reusable templates for the wider team.

• Raise the quality of event communication and packaging so company spend translates into stronger visibility and perception.

• Guide video editors designers and content creators to maintain quality and consistency.

• Ensure campaigns do not look fragmented across teams channels or business units.

• Balance speed with creative discipline and brand coherence.
  
  

Skills and Experience Required

• 6 years in creative strategy brand design art direction creative operations or integrated creative leadership.

• Strong understanding of brand systems and how to operationalize them at scale.

• Ability to translate founder and leadership expectations into clear scalable creative standards.

• Strong experience across digital design campaign creative presentations video direction and event branding.

• Good command of tone and voice development not just visual design.

• Strong review and quality-control instincts with a high bar for craft.

• Ability to lead internal and external creative resources effectively.
  
  

Tools and Platforms

Candidates should have working proficiency or familiarity with the following or demonstrate the ability to adapt quickly:

• Adobe Creative Suite(illustrator InDesign Premiere Pro) - for design production and video direction

• Turtl- for interactive content and digital collateral creation

• for managing creative workflows timelines and cross-team coordination

• Claude / AI-assisted tools for accelerating content drafts copy iteration and creative ideation

• PowerPoint / Google Slides for executive presentations and sales enablement materials
  
  

Preferred Background

• B2B IT/MSP services SaaS agency or content-led environments.

• Experience working in founder-led organizations.

• Exposure to internal branding employer branding and event-led campaigns.
  
  

Success Metrics

• Brand consistency across all assets and channels

• Reduction in fragmented or off-brand output

• Quality and speed of creative turnaround

• Stakeholder satisfaction with creative output

• Improved visual and communication quality of campaigns and events

• Adoption of templates guidelines and creative systems across teams