Content Specialist

IT By Design is looking for a versatile Content Writer who can move fluidly between deeply researched long-form B2B content and sharp scroll-stopping social copy. Youll own storytelling across the funnel from founder narratives and customer case studies to newsletters and one-pagers.
This role is ideal for someone who thinks like a strategist writes like a specialist and cares about the business outcomes their words drive.

What Youll Do

• Write and edit long-form B2Bassets:thought-leadership articles blog posts case studies one-pagers and pillar content.
• Craft founder profiles and ghostwritten pieces that capture an authentic voice and point of view.
• Own the newsletter end to end fromconcept copy and a consistent editorial cadence.
• Produce social media content (primarily LinkedIn) that repackages long-form work into engaging platform-native posts.
• Use AI tools (Claude) to accelerate research drafting and iteration whilemaintainingaccuracy originality and brand voice.
• Collaborate withthe Creative lead Director of Marketing FoundersProductSales andDesignfolksto align content withthe companygoals.
• Maintain quality consistency and editorial standards across every format and channel.

What Youll Need

Required

• Proven experience writing B2B long-form content and social media copy.
• A portfolio that includes founder profiling/ghostwriting newsletters one-pagers and case studies.
• Hands-on experience using AI toolsspecifically Claude for writing and editing.
• Strong research skills and the ability to translate complex or technical topics into clear engaging content.
• Excellent command of English grammar tone and structure with a strong editorial eye.
• Ability to manage multiple formats and deadlines independently.
  
  

Nice to Have

• Familiarity with a graphic editing tool (e.g. Canva or Adobe) to create or lightly adapt visuals.
• Basic understanding of SEO and content distribution.
  
  

Preferred Background

Experience writing for B2B MSP (Managed Service Provider) services SaaS or content-first platforms is strongly preferred. You understand these audiences their buying cycles and how content earns trust in a considered-purchase environment.

Success Metrics

• Output & consistency:Meeting the agreed publishing cadence across long-form newsletter and social (e.g. weekly/monthly targets met on time).
• Engagement:Growth in social reach impressions and engagement rate on published posts.
• Newsletter health:Open rate click-through rate and subscriber growth against benchmarks.
• Content performance:Traffic time-on-page and lead/conversion contribution from long-form assets.
• Founder/brand voice:Positive feedback from founders and stakeholders on voice accuracy and quality with minimal heavy revision cycles.
• Sales enablement:Case studies and one-pagers actively used by sales with measurable pull-through in deals.
• Efficiency with AI:Faster turnaround on drafts (using Claude) without a drop in quality or originality.

Required Experience:

IC