ASE HCD OTC

Job Description (JD)
Division: HCD OTC (Healthcare Division – Over-the-Counter)
Position: Area Sales Executive (ASE)
Function: Sales
Industry: FMCG / OTC Healthcare
Headquarter: Bhubaneswar
Reporting To: Area Sales Manager (ASM)

Job Purpose

The Area Sales Executive (ASE) – HCD OTC will be responsible for driving business growth by achieving primary and secondary sales targets managing distributors expanding retail and chemist coverage and ensuring excellent market execution across the assigned territory. The role requires close coordination with distributors wholesalers retailers chemists and internal stakeholders to maximize sales performance and market share.

Key Responsibilities

* Achieve monthly quarterly and annual primary and secondary sales targets.
* Manage distributors and ensure healthy stock availability and operational efficiency.
* Expand numeric and weighted distribution across chemists retailers wholesalers and General Trade outlets.
* Ensure product availability visibility merchandising and execution of trade promotions.
* Drive new product launches and promotional campaigns in the assigned territory.
* Conduct regular market visits and joint working with distributor sales teams.
* Monitor competitor activities pricing and market trends.
* Ensure timely order booking collections claims processing and sales reporting.
* Build strong relationships with distributors chemists wholesalers retailers and key trade partners.

Experience Required

* 3–6 years of experience in FMCG OTC Healthcare Personal Care or Consumer Healthcare sales.
* Hands-on experience in distributor management and General Trade sales.
* Experience in handling chemist pharmacy and wholesale channels will be preferred.
* Proven track record of achieving sales targets and driving territory growth.

Educational Qualification

* Graduate in any discipline.
* MBA/PGDM in Marketing or Sales will be an added advantage.