Area Sales Manager

Position: Area Sales Manager (ASM) – GT Business
Industry: OTC Personal Care
Location: Bangalore (Base) – Handling Entire Karnataka
Experience: Minimum 1 Year as ASM in GT Business
Qualification: MBA/PGDM (Top B-School Preferred)
Employment Type: Full-Time
Reporting To: Regional Sales Manager

We are hiring an experienced Area Sales Manager (ASM) for a leading OTC Personal Care company. The candidate will be responsible for driving General Trade (GT) sales across Karnataka managing distributors leading the sales team and achieving business growth targets. Candidates must be fluent in Kannada (Karnataka Local Language) and should have strong market knowledge of Karnataka.

• Achieve monthly quarterly and annual sales targets.
• Appoint develop and manage distributors across the assigned territory.
• Ensure effective coverage of retailers wholesalers and sub-stockists.
• Monitor primary and secondary sales performance.
• Maintain optimum stock availability in the market.
• Plan and execute trade schemes promotions and visibility activities.
• Lead coach and monitor Sales Officers/Sales Representatives.
• Build strong relationships with distributors and key retailers.
• Track competitor activities and provide market intelligence.
• Ensure timely collections and control outstanding payments.
• Conduct regular market visits and business reviews.

• Primary Sales Growth
• Secondary Sales Growth
• Distribution Expansion
• New Outlet Opening
• Target Achievement (%)
• Outstanding Control
• Market Share Growth

• Minimum 1 year of experience as ASM in General Trade.
• Experience in OTC FMCG Personal Care Consumer Healthcare or Pharma preferred.
• Must be fluent in Kannada (Read Write & Speak).
• Strong distributor and team management experience.
• Excellent communication negotiation and leadership skills.
• Willingness to travel extensively across Karnataka.
• MBA/PGDM from a Top B-School will be preferred.

• OTC Personal Care
• FMCG
• Consumer Healthcare
• Personal Care
• Pharma (OTC Division)

Required Skills:

ASM Area Sales Manager GT Sales General Trade Karnataka Bangalore Kannada Distributor Management Secondary Sales Primary Sales FMCG OTC Personal Care Consumer Healthcare Sales Officer Management Channel Sales Territory Management Retail Sales Market Development Business Development.